Comments on: Images That Appeal to Women? http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Peter DeMund http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-1143821 Peter DeMund Tue, 17 Feb 2009 22:48:06 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-1143821 First impression is surrealist De Chirico, which gives it the patina of transcendence, but it is closer to porn. There is a violent, sexual presence to the 'woman'. The men appear passive and soft - she is a rigid, forceful, penetrating object - not a person at all and appeals to a certain male yearning for invasive female sexuality. If this is aimed at women then it is aimed only at women who can embrace mainstream commercial sexuality in the language of male unconscious perversity - a tall order. The executives doubtless got a giggle out of it. First impression is surrealist De Chirico, which gives it the patina of transcendence, but it is closer to porn. There is a violent, sexual presence to the ‘woman’. The men appear passive and soft – she is a rigid, forceful, penetrating object – not a person at all and appeals to a certain male yearning for invasive female sexuality.

If this is aimed at women then it is aimed only at women who can embrace mainstream commercial sexuality in the language of male unconscious perversity – a tall order.
The executives doubtless got a giggle out of it.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-457632 Robert Gorell Sun, 20 Jan 2008 00:49:50 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-457632 I think 8R3ND4N already nailed it with "Don't just turn heads, blow minds." I think 8R3ND4N already nailed it with “Don’t just turn heads, blow minds.”

]]> By: Ami http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-455574 Ami Fri, 18 Jan 2008 23:58:52 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-455574 "Wear our clothes and you will be sharper than the guys who think that they look good in maroon suits, but are really just full of hot air." No? Thought I'd take a stab at it. No clue. This ad is appealing (to me) only in that it is super confusing! Whatever it's trying to say, I'm sure the cost of the clothes just about matches the cost of the inevitable therapy sessions made necessary by the ad... “Wear our clothes and you will be sharper than the guys who think that they look good in maroon suits, but are really just full of hot air.” No? Thought I’d take a stab at it.

No clue. This ad is appealing (to me) only in that it is super confusing! Whatever it’s trying to say, I’m sure the cost of the clothes just about matches the cost of the inevitable therapy sessions made necessary by the ad…

]]> By: stephanie http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-106033 stephanie Sat, 14 Jul 2007 15:12:41 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-106033 to me this add says "look sharp in our clothing" sharp enough to pop balloons with a pin that is to me this add says “look sharp in our clothing” sharp enough to pop balloons with a pin that is

]]> By: damonp http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-91989 damonp Sat, 30 Jun 2007 13:43:13 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-91989 Maybe they are trying to say that men are boobs (not the anatomical variety) and women are something completely different. There are many interpretations, but that all seem to place women in higher regard than men if you wear these clothes. The ad is about controversy. The fact that we are discussing it is the point. Maybe they are trying to say that men are boobs (not the anatomical variety) and women are something completely different.

There are many interpretations, but that all seem to place women in higher regard than men if you wear these clothes.

The ad is about controversy. The fact that we are discussing it is the point.

]]> By: The Cloven Goddeess http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-64218 The Cloven Goddeess Mon, 04 Jun 2007 15:10:32 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-64218 I think the ad is lame. The art is lame, the clothes are lame. The photoshop work is weak. I don't like it, I don't care to get it. It's not creative. It's boring. I am a woman, an artist and an art director. And I'm over 40, maybe that's the problem. I think the ad is lame. The art is lame, the clothes are lame. The photoshop work is weak. I don’t like it, I don’t care to get it. It’s not creative. It’s boring. I am a woman, an artist and an art director. And I’m over 40, maybe that’s the problem.

]]> By: Holly Buchanan http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-61894 Holly Buchanan Fri, 01 Jun 2007 14:08:34 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-61894 Really interesting comments folks - keep 'em coming. You've got to check out Kim Krause Berg's comments on the image on her Cre8pc blog. LOL! http://cre8pc.com/blog/archives/291 Really interesting comments folks – keep ‘em coming.

You’ve got to check out Kim Krause Berg’s comments on the image on her Cre8pc blog. LOL!

http://cre8pc.com/blog/archives/291

]]> By: Belle64 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-61872 Belle64 Fri, 01 Jun 2007 13:27:03 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-61872 It's funny when you look at the difference between men and women that shows up even here in the comments. Julie says, what I think, the message is trying to convey: 'Put any ego exactly where it belongs.' But the guys who think they understand the ad say a women makes the man's head explode. The difference is subtle, but distinct. I would just guess that most women don't walk into a room thinking every guy's head will explode, but they know what effect they can have. It’s funny when you look at the difference between men and women that shows up even here in the comments. Julie says, what I think, the message is trying to convey: ‘Put any ego exactly where it belongs.’

But the guys who think they understand the ad say a women makes the man’s head explode. The difference is subtle, but distinct. I would just guess that most women don’t walk into a room thinking every guy’s head will explode, but they know what effect they can have.

]]> By: Matt McGee http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-60934 Matt McGee Thu, 31 May 2007 04:22:53 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-60934 The pin pops the balloons; i.e., their clothing makes men's heads explode. Or something like that. :) The pin pops the balloons; i.e., their clothing makes men’s heads explode. Or something like that. :)

]]> By: Julie http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-60714 Julie Wed, 30 May 2007 21:37:39 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-60714 This ad doesn't appeal to me, but as a woman, I don't have to think too hard about what it is trying to tell me. When I look at it, the ad immediately tells me if I wear their clothes I will be in complete control of every man I meet and be able to put any ego exactly where it belongs. I don't agree with this treatment of men, so it doesn't make me want to buy their clothes, but I don't think I am their target demographic (married with young kids). However, show me clothes that will help me manage my 2-year-old son and I'm sold! This ad doesn’t appeal to me, but as a woman, I don’t have to think too hard about what it is trying to tell me. When I look at it, the ad immediately tells me if I wear their clothes I will be in complete control of every man I meet and be able to put any ego exactly where it belongs.

I don’t agree with this treatment of men, so it doesn’t make me want to buy their clothes, but I don’t think I am their target demographic (married with young kids). However, show me clothes that will help me manage my 2-year-old son and I’m sold!

]]> By: 8R3ND4N http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-60554 8R3ND4N Wed, 30 May 2007 16:56:58 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-60554 "Don't just turn heads, blow minds." when do i get my check? ;) “Don’t just turn heads, blow minds.”

when do i get my check? ;)

]]> By: Robert Gorell http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-60549 Robert Gorell Wed, 30 May 2007 16:45:31 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-60549 Ayat's got it. But how about: "Women who wear our clothes are pinheads, and men who wear iridescent maroon blazers of any sort deserve to get popped like the balloon animals they are." (?) I think your first hyper-literal interpretation is correct, Holly, but I agree... This ad is too dumb to be deemed conceptual, award-worthy or even clever. Ayat’s got it. But how about:

“Women who wear our clothes are pinheads, and men who wear iridescent maroon blazers of any sort deserve to get popped like the balloon animals they are.” (?)

I think your first hyper-literal interpretation is correct, Holly, but I agree… This ad is too dumb to be deemed conceptual, award-worthy or even clever.

]]> By: Ayat http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/comment-page-1/#comment-60448 Ayat Wed, 30 May 2007 13:47:15 +0000 http://www.grokdotcom.com/2007/05/30/images-that-appeal-to-women/#comment-60448 Wow, that is something else! I think the ad is trying to say "command attention!!" and although you are ugly and a pinhead; if you're wearing our clothes you can!! :) Wow, that is something else! I think the ad is trying to say “command attention!!” and although you are ugly and a pinhead; if you’re wearing our clothes you can!! :)

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