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FutureNow Post
Wednesday, May. 30, 2007 at 9:44 am

Monkey See, Monkey Do Marketing

By Jeffrey Eisenberg
May 30th, 2007

Kevin Hillstrom’s post “Give Me Someone To Believe In” provides an interesting analysis of some of the recent news on Dell, Best Buy & Circuit City.

I especially liked this part:

Each week, the punditocracy tells us who we should emulate, and why. All too often, their logic is flawed. We shouldn’t copy Dell and their direct-to-consumer model. We shouldn’t copy Circuit City and their “Buy Online, Pickup In Stores” program. We shouldn’t copy Best Buy and their “Customer Centric” approach.

Could it be that companies are so scared about marketing to today’s customers that they want the punditocracy to tell them what to do?

P.S. After posting this, I read Michele Miller’s blog. She describes the slippery slope of Dell’s attempts to sell through Wal-Mart. I’m so glad we switched the entire company to Apple.

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Comments (3)

  1. Evolving Excellence has been discussing how Wal-Mart’s long supply chain has been impacting Wal-Mart… and how that then comes back to “bite” China. That long supply chain makes it especially difficult for the company to deal with fickle fashion consumers. It will be interesting to see how the Dell and Wal-Mart supply chains interact.


  2. Its a whole lot easier to follow the pack than to strike out on your own. That way you can be sure your competitors won’t surpass you too far and if you fail, you aren’t alone. Of course you will always be stuck in the pack and never really get ahead.

  3. the rewards program for best buy was the smartest move

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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