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Monkey See, Monkey Do Marketing

Posted By Jeffrey Eisenberg On May 30, 2007 @ 9:44 am In Branding and Advertising Rants,Customer Experience | 3 Comments

Kevin Hillstrom’s post “Give Me Someone To Believe In [1]” provides an interesting analysis of some of the recent news on Dell, Best Buy & Circuit City.

I especially liked this part:

Each week, the punditocracy tells us who we should emulate, and why. All too often, their logic is flawed. We shouldn’t copy Dell and their direct-to-consumer model. We shouldn’t copy Circuit City and their “Buy Online, Pickup In Stores” program. We shouldn’t copy Best Buy and their “Customer Centric” approach.

Could it be that companies are so scared about marketing to today’s customers that they want the punditocracy to tell them what to do?

P.S. After posting this, I read Michele Miller’s blog. She describes the slippery slope of Dell’s attempts to sell through Wal-Mart. [2] I’m so glad we switched the entire company to Apple.


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URL to article: http://www.grokdotcom.com/2007/05/30/monkey-see-monkey-do-marketing/

URLs in this post:

[1] Give Me Someone To Believe In: http://minethatdata.blogspot.com/2007/05/give-me-someone-to-believe-in.html

[2] slippery slope of Dell’s attempts to sell through Wal-Mart.: http://michelemiller.blogs.com/marketing_to_women/2007/05/dells_slippery_.html

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