http://www.grokdotcom.com/2007/05/31/category-pages-ease-shopping-frustration/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2007/05/31/category-pages-ease-shopping-frustration/comment-page-1/#comment-1205058 Genetic Fri, 30 Oct 2009 02:45:24 +0000 http://www.grokdotcom.com/2007/05/31/category-pages-ease-ecommerce-frustration/#comment-1205058 It's new information for me. It’s new information for me.

]]> http://www.grokdotcom.com/2007/05/31/category-pages-ease-shopping-frustration/comment-page-1/#comment-1163450 designer sofas Sun, 03 May 2009 00:44:27 +0000 http://www.grokdotcom.com/2007/05/31/category-pages-ease-ecommerce-frustration/#comment-1163450 Easy navigation and product Comparison is a must. Also buyer reviews and recommendations is the right ways to go. Easy navigation and product Comparison is a must. Also buyer reviews and recommendations is the right ways to go.

]]> http://www.grokdotcom.com/2007/05/31/category-pages-ease-shopping-frustration/comment-page-1/#comment-1079523 HSN Fri, 10 Oct 2008 12:28:45 +0000 http://www.grokdotcom.com/2007/05/31/category-pages-ease-ecommerce-frustration/#comment-1079523 Yes it does save a lot of pain and I think it does help you differentiate many similar things, for example there are sites that just show gadgets but there are sites that divide them as well. Yes it does save a lot of pain and I think it does help you differentiate many similar things, for example there are sites that just show gadgets but there are sites that divide them as well.

]]> http://www.grokdotcom.com/2007/05/31/category-pages-ease-shopping-frustration/comment-page-1/#comment-61451 Dan Patterson Thu, 31 May 2007 21:13:31 +0000 http://www.grokdotcom.com/2007/05/31/category-pages-ease-ecommerce-frustration/#comment-61451 Proper category pages are critical for easy navigation of the website. I've seen way to many sites that have main category > sub category > sub sub category and so forth. Talk about confusing! I always recommend the 2-3 click rule. People should be able to get to an actual product within 2-3 clicks when using your categories. Never more than that! Proper category pages are critical for easy navigation of the website. I’ve seen way to many sites that have main category > sub category > sub sub category and so forth. Talk about confusing! I always recommend the 2-3 click rule. People should be able to get to an actual product within 2-3 clicks when using your categories. Never more than that!

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