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Category Pages Ease Shopping Frustration
Posted By Holly Buchanan On May 31, 2007 @ 9:01 pm In Customer Experience,Marketing to Women,e-commerce | 5 Comments
When shopping online, some people know exactly what they’re looking for. Some people know approximately what they’re looking for. Some people aren’t really sure.
Are your category pages serving customers in all three stages of the buying process? Are you providing copy that helps people in their search and provides persuasive momentum?
Let’s take a look at category pages. This is from a perspective of marketing to women, but these rules in this post  can easily apply to all your customers.
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URL to article: http://www.grokdotcom.com/2007/05/31/category-pages-ease-shopping-frustration/
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 in this post: http://marketingtowomenonline.typepad.com/blog/2007/05/websites_for_wo_1.html
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