Category Pages Ease Shopping Frustration
Written by: Holly Buchanan
When shopping online, some people know exactly what they’re looking for. Some people know approximately what they’re looking for. Some people aren’t really sure.
Are your category pages serving customers in all three stages of the buying process? Are you providing copy that helps people in their search and provides persuasive momentum?
Let’s take a look at category pages. This is from a perspective of marketing to women, but these rules in this post can easily apply to all your customers.
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Written by:Holly Buchanan
Proper category pages are critical for easy navigation of the website. I’ve seen way to many sites that have main category > sub category > sub sub category and so forth. Talk about confusing! I always recommend the 2-3 click rule. People should be able to get to an actual product within 2-3 clicks when using your categories. Never more than that!