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Online Shopping Frustrates Me

Posted By Anthony Garcia On May 31, 2007 @ 6:06 pm In Customer Experience,e-commerce | 9 Comments

pullinghair.jpgI can’t remember the last time I was in the mood to get frustrated. It’s why I rarely buy online.

I just don’t have the emotional fortitude to endure online shopping carts and checkout processes. By the end of a buying session, I’m always left with ground-down teeth and a dozen less hairs (as you can tell by my photo below, I have very little to spare).

I’m not alone. PC World curmudgeon John Dvorak shares my pain [1]. All his peeves are mine.
He rants about carts freezing during an order submission, entering phone numbers in the proper format, long forms and errors that force you reenter data, and the infamous “please do no hit the submit button twice” message.

Money quote:

None of this would bother me if shopping-cart software had just been invented. But this stuff, in Internet years, is old and established. Why haven’t these simple flaws been changed by now? Do any of these vendors actually use this stuff? [Read the entire article] [1]

I want to buy online – I really do – but it just hurts too much.

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URL to article: http://www.grokdotcom.com/2007/05/31/online-shopping-frustrates-me/

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[1] shares my pain: http://www.pcmag.com/article2/0,1895,2138169,00.asp

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