I just checked out Guy Kawasaki’s new venture, Truemors.com.

Truemors describes itself as:

. . . a web site that enables you to “tell the world”—within the bounds of good taste and the law anyway. You can post your rumors, news, and sightings, and anyone with web access can read and rate them within minutes. We wish to acknowledge the pioneering and inspiring work of Twitter, BoredAt, Digg, PostSecret, PopSugar, and HotOrNot in this field.

Gossip isn’t my thing but I suspect it has legs.…

...continue to read "Rumors, Secrets & Gossip 2.0"

Yahoo! is on a mission, and it has everything to do with the G-word. No, I don’t mean Google.

Their mission: Promote social responsibility through social media.

The G-word, of course, is “green” (as in money, trees, or any combination thereof).

This week, Yahoo! announced its “eco guilt-trip,” as Mashable‘s Pete Cashmore calls it. Cashmore explains the move, saying they’re:

. . . launching a campaign called Be a Better Planet, which aims to find the greenest city in America (geographers take note…America is now…

...continue to read "Yahoo’s New Mission: Get the 82%"

...continue to read "The Difference Between Edgy and Creative"

Worth exploring; Andy Beal comments on “The Next Hot Marketing Ploy…“

...continue to read "Forget About Marketing: Why You Want To Be Sued"

Phillip Winn authors an interesting article called Digg, Reddit, Netscape: The Wisdom of Crowds or Mob Rule? He asks:

There are problems with the current wave of user-driven sites, like Reddit, Digg, and Netscape, but are the problems inherent to the model, or can software tweaks fix them? Are there even really problems?

…Is there a way to harness the wisdom of crowds without falling into the trap of mob rule? A way to avoid the Peter Principle? A way to keep social…

...continue to read "The Buzzword of Crowds"

Unless iTunes acts fast, they’ll lose out to Amazon once it launches its DRM-free (define) music store with a little help from EMI.

Ars Technica has the scoop:

Amazon dropped the bomb today by announcing its DRM-free music store. The previously-rumored store will be launched sometime ‘later this year’ and offer unprotected MP3 files for purchase. The Amazon music store, which does not appear to have a name yet, will offer ‘millions’ of songs from over 12,000 record labels.

My music/tech-obsessed friends and I have…

...continue to read "Amazon Will Outsell iTunes for Music"

TechCrunch‘s Michael Arrington just wrote about a service I can’t wait to try. With Bringo, you don’t have to deal with customer service robots, the digital gatekeepers of your favorite corporate phone trees.

Talk about a solid Unique Value Proposition:

Stop Talking to Machines and Talk to a Real Human. Tired of dialing 1-800 numbers and not being able to get through to a human who can help you? BRINGO cuts through all of that so you don’t have to. That’s right, BRINGO…

...continue to read "How to Beat the Customer Service Robots"

Even though your site might not seem broken because you’re making sales or getting leads, trust me: it’s broken.

I don’t mean to discourage you but, rather, to help you understand that as long as you aren’t converting 100% of your visitors, there’s room for ongoing improvement and room to make more money or generate more leads.

No one has a perfect sales process online that is mapped out to every individual, idiosyncratic buying process of every potential customer. You can’t just fix…

...continue to read "You’ll Never Be Done Fixing Your Site"

Date: June 19-21, 2007

Location: New York, NY

About: In direct marketing, there’s no such thing as standing still. If you’re not moving forward, you’re falling behind. Spend three days in the world’s fastest-moving city, meet the pros who are moving the industry forward, and learn how to put tomorrow’s best practices to work for your organization today — and stay ahead of the competition.

Bestselling author and Co-Founder of Future Now, Inc., Bryan Eisenberg, delivers the keynote on Wednesday, June 20th.

For More Info: visit the…

...continue to read "DM Days: New York Conference & Expo"

Date: June 18-20, 2007

Location: Miami, FL

About: In addition to being the fastest growing demographic segment online, U.S. Hispanics and Latin American consumers rank among the world’s top Internet users.

This intense, intimate and informative day of workshop training will be taught by world acclaimed search engine marketing guru and author, Jeffrey Eisenberg, Co-Founder of Future Now, Inc.

For More Info: visit the Search Engine Strategies website.

...continue to read "Search Engine Strategies: Latino Conference"