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Follow-Up Emails Can Kill a Sale

Posted By Holly Buchanan On June 1, 2007 @ 8:35 pm In Email Marketing | 7 Comments

Could your emails actually be costing you sales? Emails are often used to build relationships with your customers. So, how is that relationship going? Are you talking about yourself and what you care about more than what your customers care about? Are you using verbiage full of hype, cliches and vague promises?

Will Turner at Dancing Elephants [1] talks about two more cardinal mistakes in e-mail marketing:

  • Applying pressure
  • Making Assumptions

Read more about how follow-up e-mails can kill a sale… [2]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/01/follow-up-emails-can-kill-a-sale/

URLs in this post:

[1] Dancing Elephants: http://www.dancingelephants.net/about/

[2] how follow-up e-mails can kill a sale…: http://www.dancingelephants.net/resources/sales-articles/follow-up-e-mails-can-kill-a-sale/

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