Date: June 19, 2007 (1pm – 2pm EST)
About: With the rising cost of Pay-Per-Click traffic, businesses are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization.
Join Future Now’s Howard Kaplan as he explains how to use Google’s free Website Optimizer tool to vastly improve ROI for your website & landing pages. You’ll see examples from both Business-to-Business and eCommerce web sites.
For More Info: visit the Direct Marketing Association.