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DMA Virtual Seminar: Improving ROI with Google Website Optimizer
Posted By Robert Gorell On June 2, 2007 @ 2:05 am In Google Website Optimizer,Grok Events | Comments Disabled
Date: June 19, 2007 (1pm – 2pm EST)
About: With the rising cost of Pay-Per-Click traffic, businesses are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization.
Join Future Now’s Howard Kaplan  as he explains how to use Google’s free Website Optimizer  tool to vastly improve ROI for your website & landing pages. You’ll see examples from both Business-to-Business and eCommerce web sites.
For More Info: visit the Direct Marketing Association .
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/06/02/dma-virtual-seminar-improving-roi-with-google-website-optimizer/
URLs in this post:
 Howard Kaplan: http://www.futurenowinc.com/bios.htm#Howard
 Google’s free Website Optimizer: http://www.grokdotcom.com/2007/04/08/why-are-people-still-guessing/
 the Direct Marketing Association: http://www.the-dma.org/seminars/tips/
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