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DMA Virtual Seminar: Improving ROI with Google Website Optimizer

Posted By Robert Gorell On June 2, 2007 @ 2:05 am In Google Website Optimizer,Grok Events | Comments Disabled

Date: June 19, 2007 (1pm – 2pm EST)

Location: Virtual

About: With the rising cost of Pay-Per-Click traffic, businesses are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization.

Join Future Now’s Howard Kaplan [1] as he explains how to use Google’s free Website Optimizer [2] tool to vastly improve ROI for your website & landing pages. You’ll see examples from both Business-to-Business and eCommerce web sites.

For More Info: visit the Direct Marketing Association [3].

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/02/dma-virtual-seminar-improving-roi-with-google-website-optimizer/

URLs in this post:

[1] Howard Kaplan: http://www.futurenowinc.com/bios.htm#Howard

[2] Google’s free Website Optimizer: http://www.grokdotcom.com/2007/04/08/why-are-people-still-guessing/

[3] the Direct Marketing Association: http://www.the-dma.org/seminars/tips/

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