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Tuesday, Jun. 5, 2007 at 3:16 pm

Customers Find Products on Blogs More Than Ever

By Robert Gorell
June 5th, 2007

57 million Americans read blogs. Yep. So, think of five people you’re certain don’t follow blogs, and here’s how it breaks down:

  • Four of them don’t read blogs
  • One’s lying, or doesn’t really know what a blog is
  • You’re reading a blog

Now multiply yourselves by 57 million and you’re just enough to beat the U.S. in a pillow fight.

Ad Age‘s Beth Snyder Bulik asks “Who Blogs?” The findings are eye-opening for organizations that don’t consider themselves the “blogging type” (or even blog-curious).

Consumers are also taking bloggers’ word before they buy. A late 2006 Ipsos MORI survey found that blogs were a more trusted source of information than advertising or e-mail marketing. One-third of respondents said they had decided not to buy a product after reading a negative blog post, while 52% were persuaded to buy after reading a positive review.

B2B’s, B2C’s, non-profits… What do you think? Is it time to hire a journalist?

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Comments (1)

  1. yes because good content has ads strategically placed which makes a site look less spammy and more informational

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