57 million Americans read blogs. Yep. So, think of five people you’re certain don’t follow blogs, and here’s how it breaks down:
Now multiply yourselves by 57 million and you’re just enough to beat the U.S. in a pillow fight.
Ad Age‘s Beth Snyder Bulik asks “Who Blogs?” The findings are eye-opening for organizations that don’t consider themselves the “blogging type” (or even blog-curious).
Consumers are also taking bloggers’ word before they buy. A late 2006 Ipsos MORI survey found that blogs were a more trusted source of information than advertising or e-mail marketing. One-third of respondents said they had decided not to buy a product after reading a negative blog post, while 52% were persuaded to buy after reading a positive review.
B2B’s, B2C’s, non-profits… What do you think? Is it time to hire a journalist?