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Customers Find Products on Blogs More Than Ever

Posted By Robert Gorell On June 5, 2007 @ 3:16 pm In Blogs,Customer Focus,Research | 1 Comment

57 million Americans read blogs. Yep. So, think of five people you’re certain don’t follow blogs, and here’s how it breaks down:

  • Four of them don’t read blogs
  • One’s lying, or doesn’t really know what a blog is [1]
  • You’re reading a blog

Now multiply yourselves by 57 million and you’re just enough to beat the U.S. in a pillow fight.

Ad Age‘s Beth Snyder Bulik asks “Who Blogs? [2]” The findings are eye-opening for organizations that don’t consider themselves the “blogging type” (or even blog-curious).

Consumers are also taking bloggers’ word before they buy. A late 2006 Ipsos MORI survey found that blogs were a more trusted source of information than advertising or e-mail marketing. One-third of respondents said they had decided not to buy a product after reading a negative blog post, while 52% were persuaded to buy after reading a positive review.

B2B’s, B2C’s, non-profits… What do you think? Is it time to hire a journalist [3]?


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URL to article: http://www.grokdotcom.com/2007/06/05/customers-find-products-on-blogs-more-than-ever/

URLs in this post:

[1] is: http://dictionary.reference.com/browse/blog

[2] Who Blogs?: http://adage.com/digital/article?article_id=116998

[3] hire a journalist: http://www.webinknow.com/2007/05/attention_marke.html

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