http://www.grokdotcom.com/2007/06/05/established-brands-beat-newcomers-with-usability/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2007/06/05/established-brands-beat-newcomers-with-usability/comment-page-1/#comment-69457 Larry Becker Mon, 11 Jun 2007 01:49:00 +0000 http://www.grokdotcom.com/2007/06/05/established-brands-beat-newcomers-with-usability/#comment-69457 Hey there, Grok-- (Belated) thanks for the link! And I'd agree that having a recognized brand can cut a retailer some slack. But..even if that retailer does get that sale despite poor usability, they'll likely still pay a price for irking their customers, perhaps losing a potential repeat order or positive word of mouth. Hey there, Grok– (Belated) thanks for the link! And I’d agree that having a recognized brand can cut a retailer some slack. But..even if that retailer does get that sale despite poor usability, they’ll likely still pay a price for irking their customers, perhaps losing a potential repeat order or positive word of mouth.

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