Comments on: Too Many Marketers Are Addicted to (Useless) Data

By: Dogbert's disciple

Dogbert's disciple — Fri, 11 Jul 2008 01:31:13 +0000

It is sad, but not only the marketers are addicted to useless data… all company’s departments are.

40 metrics in a dashboard… do you mind how is been driving a car with 40 indicators in your dashboard? … mmm I guess that is why our companies are overloaded of “assistants” and “vice-vice-vice-analytics’ supervisor i.a.”

Let’s face it… we love useless data… calculate them is almost more entretaining than Sudoku… and most people think we are great, because we measure “that”…

By: Tim Scanlon

Tim Scanlon — Mon, 04 Feb 2008 22:48:26 +0000

I would love to find out more Metrics Overload. Can you send me addtional information? Thank you for your time

By: Brian Carter

Brian Carter — Wed, 15 Aug 2007 17:53:48 +0000

I can think of one exception- I wonder if you agree?

What if the analytic basically tells you to continue doing something? E.g. if you’re adding content to continue to improve relationship with customers?

Or would you move that only into email? And only place new content into sensible places within conversion paths?

By: The Information Marketer’s Hotsheet « The Information Marketer’s Hotsheet

Wed, 13 Jun 2007 14:43:17 +0000

[...] 3. Are you addicted to useless data? [...]

By: Why Testimonials Do (and Don't) Work

Why Testimonials Do (and Don't) Work — Mon, 11 Jun 2007 06:26:05 +0000

[...] address the questions your customers are asking at various stages of the buying process. (If your customer data's unclear, just ask your sales/business development people. They can recite common questions in [...]

By: Tom C

Tom C — Thu, 07 Jun 2007 12:12:42 +0000

I was just talking to a client about this. Basically, through Google Analytics, the only conclusion was that their site was converting badly. Very badly.