Comments on: Web Marketing and Analytics: Process, Talent & Tools

By: ValueWeb

ValueWeb — Mon, 05 Jan 2009 04:43:43 +0000

I agree, so much money is spent on analytics software and not enough on consultants to analyze and take actions based on the data. You might be better of employing a talented analyst and using a free tool like Google Analytics.

By: Killing Web Analysts - News: Everything-e

Killing Web Analysts - News: Everything-e — Fri, 02 Jan 2009 19:23:36 +0000

[...] Has Bryan given up on Web Marketing and Analytics: Process, Talent & Tools? [...]

By: Killing Web Analysts | FutureNow's GrokDotCom / Marketing Optimization Blog

Killing Web Analysts | FutureNow's GrokDotCom / Marketing Optimization Blog — Fri, 02 Jan 2009 19:17:03 +0000

[...] Has Bryan given up on Web Marketing and Analytics: Process, Talent & Tools? [...]

By: Six Sigma & The Online Marketing Agency | Search Engine Marketing Operational Excellence | Quality In Search

Sun, 07 Dec 2008 14:44:36 +0000

[...] across a few references of Six Sigma principles being applied to online marketing. Avinash & the Eisenberg’s have both written about applying six sigma principles to web analytics and online marketing so [...]

By: Gerald M.

Gerald M. — Fri, 06 Jun 2008 07:53:53 +0000

Question;

Discuss the development of an effective marketing communication mix that can be used to reach a company’s targeted customer. Show with examples.
Hints:

a) Advertising
b) Sales Promotion
c) Public Relations
d) Personal Selling
e) Direct Marketing
f) Referencing, presentation and applications

By: Great Blog Posts From 2007 | Digital Alex - Marketing Strategy Blog by Alex Cohen

Tue, 08 Jan 2008 05:40:49 +0000

[...] Web Marketing and Analytics: Process, Talent & Tools [...]

By: Web Analytics is Like Eating an Artichoke…

Web Analytics is Like Eating an Artichoke… — Wed, 29 Aug 2007 10:58:57 +0000

[...] Move away from the idea that you need tools, talent, then process, to process, people (talented or not), then tools. The process must be focused on business optimization or in other ways how you you make more [...]

By: Web Analytics Pulse

Web Analytics Pulse — Sun, 24 Jun 2007 09:40:55 +0000

Web analytics Process and Persuasion Architecture…

Persuasion Architecture a Six Sigma-like process…

By: SEO News » Blog Archive » The Discipline Behind User Experience Design

SEO News » Blog Archive » The Discipline Behind User Experience Design — Sat, 16 Jun 2007 07:23:07 +0000

[...] Eisenberg, of FutureNow, has written an article called Web Marketing and Analytics: Process, Talent & Tools that raises several points about the practical, necessary work to be done in persuasive, user [...]

By: Dennis R. Mortensen

Dennis R. Mortensen — Wed, 13 Jun 2007 08:15:07 +0000

Hi Bryan,

I could not agree more and for some reason I ended up doing a presentation on the matter in Amsterdam before reading this post – arrgh! (..as in – you have a superb way of presenting it)

I definitely believe AND experience (me being a Vendor) that a lot of organisations start out with the TOOL. However; we have seen lately that organisations, at least to some extent, have prepared and defined KPI’s beforehand and use that as part of their tool selection process. I am not saying this is where the industry should be, but I actually think we are moving in the right direction.

Great post!!

(which I linked back to from my presentation)

Cheers
Dennis

Dennis R. Mortensen, COO at IndexTools
My Web Analytics Blog

By: The Commerce360 Blog

The Commerce360 Blog — Mon, 11 Jun 2007 01:43:32 +0000

Analytics Fights For The Soul of Online Marketing…

Web Analytics is struggling for the soul of online marketing. At least it should be. There is far too much time and money spent badly, far too many users subjected to horrible web experiences, and far too many misplaced priorities……

By: Anil Umachigi

Anil Umachigi — Sun, 10 Jun 2007 08:38:04 +0000

Bryan!
Amazing post! i’ve always been reading your posts. This sure stands apart.
Thanks for sharing the persuasion architecture.

Anil Umachigi

By: Process Creams Creativity in Communications

Process Creams Creativity in Communications — Thu, 07 Jun 2007 14:26:50 +0000

[...] Success depends on process, people/talent then tools. [...]

By: Avinash Kaushik

Avinash Kaushik — Thu, 07 Jun 2007 06:02:18 +0000

My favourite part of this article Bryan was:

Think of web analytics as accounting for the Web. Most companies would go out of business (or be unhappily popular with the IRS) if they looked for talent and disregarded standard accounting processes. When everyone is….

Brilliantly captured. I concur completely.

-Avinash.