Comments on: Yahoo Highlights Conversion Rates With New Ad Pricing http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: (EMP) E-Marketing Performance » : » Team Reading List 6.7.07 http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/comment-page-1/#comment-66718 (EMP) E-Marketing Performance » : » Team Reading List 6.7.07 Thu, 07 Jun 2007 14:51:12 +0000 http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/#comment-66718 [...] Yahoo Highlights Conversion Rates With New Ad Pricing [...] [...] Yahoo Highlights Conversion Rates With New Ad Pricing [...]

]]> By: Kaizenlog » Blog Archive » Yahoo 07/06/2007 http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/comment-page-1/#comment-66526 Kaizenlog » Blog Archive » Yahoo 07/06/2007 Thu, 07 Jun 2007 08:37:13 +0000 http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/#comment-66526 [...] Yahoo Highlights Conversion Rates With New Ad Pricing By Robert Gorell Well, since it is based on the “aggregate performance across the Yahoo network,” even if one advertiser doesn’t set a conversion metric, others probably will and they can use those data points in determining the pricing of the bids. … Conversion Rate Marketing Blog… - http://www.grokdotcom.com [...] [...] Yahoo Highlights Conversion Rates With New Ad Pricing By Robert Gorell Well, since it is based on the “aggregate performance across the Yahoo network,” even if one advertiser doesn’t set a conversion metric, others probably will and they can use those data points in determining the pricing of the bids. … Conversion Rate Marketing Blog… – http://www.grokdotcom.com [...]

]]> By: John http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/comment-page-1/#comment-66102 John Wed, 06 Jun 2007 19:27:16 +0000 http://www.grokdotcom.com/2007/06/06/yahoo-highlights-conversion-rates-with-new-ad-pricing/#comment-66102 Whereas Google's PPA model puts both the advertiser and the publisher in control (both in set-up and reporting), Yahoo!'s quality based pricing is a very opaque effort. My understanding is that we as advertisers may or may not see a decrease in CPC and overall spend. There is no report associated with this "discount" so there's no way to quantify it's effectiveness. To answer your questions Robert, these changes will likely have little effect on how I manage my PPC campaigns in YSM. As for being greedy, this is a point that could be discussed ad nauseum! : ) There is the faintest hint of the search engines trying to improve relevancy. So I'll roll with the punches. Whereas Google’s PPA model puts both the advertiser and the publisher in control (both in set-up and reporting), Yahoo!’s quality based pricing is a very opaque effort. My understanding is that we as advertisers may or may not see a decrease in CPC and overall spend. There is no report associated with this “discount” so there’s no way to quantify it’s effectiveness.

To answer your questions Robert, these changes will likely have little effect on how I manage my PPC campaigns in YSM. As for being greedy, this is a point that could be discussed ad nauseum! : ) There is the faintest hint of the search engines trying to improve relevancy. So I’ll roll with the punches.

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