Comments on: Holy Traffic Cost Inflation: Paid Search ROI Down 43%!? http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Preseo http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-112695 Preseo Sun, 22 Jul 2007 08:41:14 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-112695 Not everyone´s a loser: the SEO-companies will benefit from this (growing) trend. Not everyone´s a loser: the SEO-companies will benefit from this (growing) trend.

]]> By: Crankshaw on Tech Marketing » Blog Archive » Weekly Summary June 17, 2007 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-77811 Crankshaw on Tech Marketing » Blog Archive » Weekly Summary June 17, 2007 Mon, 18 Jun 2007 18:36:30 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-77811 [...] campaigns used 54% more keywords in an effort to attract more visitors. The Eisenbergs recommend focusing more energy on converting the visitors you have. And oh by the way, improving conversion by adding more useful content will also improve your [...] [...] campaigns used 54% more keywords in an effort to attract more visitors. The Eisenbergs recommend focusing more energy on converting the visitors you have. And oh by the way, improving conversion by adding more useful content will also improve your [...]

]]> By: Ranking Konzept - SEO News » Blog Archive » Der ROI von PPC Kampagnen ist um 43% gesunken! http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-74184 Ranking Konzept - SEO News » Blog Archive » Der ROI von PPC Kampagnen ist um 43% gesunken! Fri, 15 Jun 2007 12:47:25 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-74184 [...] wie Robert Gorell denke ich, dass die steigenden Traffickosten im PPC Bereich für die [...] [...] wie Robert Gorell denke ich, dass die steigenden Traffickosten im PPC Bereich für die [...]

]]> By: PPC Hero: Heroic Feats of Pay Per Click Management : PPC News Roundup - 6/13/2007 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-72353 PPC Hero: Heroic Feats of Pay Per Click Management : PPC News Roundup - 6/13/2007 Wed, 13 Jun 2007 20:28:32 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-72353 [...] everyone else is touting the growth of paid search advertising, ClickZ is reporting the steady downfall of ROI (43% under last year!). Grokdotcom argues that it’s time marketers avoided paid search and [...] [...] everyone else is touting the growth of paid search advertising, ClickZ is reporting the steady downfall of ROI (43% under last year!). Grokdotcom argues that it’s time marketers avoided paid search and [...]

]]> By: Junglejim6113 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-70202 Junglejim6113 Mon, 11 Jun 2007 19:54:30 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-70202 We've been doing PPC since near the beginning in 2000. We used to just turn it on and let it run. You would wake up in the morning and check your computer for sales. Usually there would be a few there. Our site, www.parknpool.com is mostly B2B commercial sales so now we turn our advertising on and off every evening and off on weekends. The broad key terms are almost never turned on. If left unchecked like the good ole days, Google and Yahoo would drain the bank account empty and not many additional sales to show for it. We’ve been doing PPC since near the beginning in 2000. We used to just turn it on and let it run. You would wake up in the morning and check your computer for sales. Usually there would be a few there. Our site, http://www.parknpool.com is mostly B2B commercial sales so now we turn our advertising on and off every evening and off on weekends. The broad key terms are almost never turned on. If left unchecked like the good ole days, Google and Yahoo would drain the bank account empty and not many additional sales to show for it.

]]> By: Andrew Goodman http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-67399 Andrew Goodman Fri, 08 Jun 2007 12:19:26 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-67399 Performics, eh? :) Performics, eh? :)

]]> By: Wilson http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/comment-page-1/#comment-66937 Wilson Thu, 07 Jun 2007 22:02:41 +0000 http://www.grokdotcom.com/2007/06/07/holy-traffic-cost-inflation-pay-per-click-roi-down-43/#comment-66937 I think there is another factor in the equation of rising CPC pricing. This is only a hypothesis - however, more business are being drawn to CPC, but they have no idea what they are doing. The lack of sophistication I have seen in running CPC campaigns is stunning, especially at the SMB level. Once these markets mature I believe it will take some of the steam out if the recent increase in CPC prices. I think there is another factor in the equation of rising CPC pricing. This is only a hypothesis – however, more business are being drawn to CPC, but they have no idea what they are doing.

The lack of sophistication I have seen in running CPC campaigns is stunning, especially at the SMB level. Once these markets mature I believe it will take some of the steam out if the recent increase in CPC prices.

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