Social media offers an unprecedented level of transparency. That’s a good thing. It’s also a bad thing. Classic examples of the principle of duality exists in Newtonian and Quantum physics, where concepts contradict one another yet are both “true” often highlight vitally important truths.
Take a look at this weekend’s NY Times article: “A TheirSpace for Drug Sales Reps”
Nothing, it seems, is off limits at Cafepharma, a water-cooler site where, for the last six years, drug and medical-device sales reps have hashed out their lives and work in tens of thousands of discussion threads.
There’s both good and bad in that article and I recommend reading it.
Another good post that demonstrates this duality is “Social Media: What Are You Waiting For?”
For the record, this is not a post about abandoning social media as a marketing tactic. In fact, it’s exactly the opposite.
This is a post about gettin’ while the gettin’s good.
Take advantage of the opportunity while it still exists. It’s only a matter of time before we slip off that edge and start to slide.
If your product, service, company is capable of withstanding “the truth,” then you should expose it. So why isn’t everyone embracing social media? Do you think companies are actually hiding the truth or are they just resistant to change?