Comments on: McDonalds Instead of Starbucks: Brand Heresy? http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Is McDonald’s Coffee a Threat to Starbucks? » The Deets - Ed Kohler's Blog http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-76734 Is McDonald’s Coffee a Threat to Starbucks? » The Deets - Ed Kohler's Blog Sun, 17 Jun 2007 13:52:48 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-76734 [...] via Howard Kaplan [...] [...] via Howard Kaplan [...]

]]> By: Chris Knowles http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-72636 Chris Knowles Thu, 14 Jun 2007 00:46:58 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-72636 It doesn't matter what the coffee tastes like (so long as there is not a huge disparity), these brands are miles apart. McDonald's aren't aiming for Starbucks customers - they are simply trying to offer parents something for when their kids pester them enough to get a trip to the Golden Arches. This is just about selling more to existing customers or their hangers-on. Starbucks is about coffee without kids. It's a place to sit and enjoy coffee (they have couches not hard plastic seats - they want you to stay!). If there are baseball caps then they are the right way round. It's about reading the paper, it's about Fairtrade, it's about spending the same amount of time it takes to stuff a Big Mac down your throat, just letting the coffee aroma amble up your nostrils. Sure, McDonald's will sell gallons of their new brews - but it won't be at Starbucks expense. It doesn’t matter what the coffee tastes like (so long as there is not a huge disparity), these brands are miles apart.

McDonald’s aren’t aiming for Starbucks customers – they are simply trying to offer parents something for when their kids pester them enough to get a trip to the Golden Arches. This is just about selling more to existing customers or their hangers-on.

Starbucks is about coffee without kids. It’s a place to sit and enjoy coffee (they have couches not hard plastic seats – they want you to stay!). If there are baseball caps then they are the right way round. It’s about reading the paper, it’s about Fairtrade, it’s about spending the same amount of time it takes to stuff a Big Mac down your throat, just letting the coffee aroma amble up your nostrils.

Sure, McDonald’s will sell gallons of their new brews – but it won’t be at Starbucks expense.

]]> By: Kay http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-71177 Kay Tue, 12 Jun 2007 20:12:47 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-71177 Honestly, McDonald's new coffee drinks taste awful compared to Starbucks. The only one that is worth getting is the latte, and that's the plain one with no flavor added, if you are a fan of those--because you pretty much can't screw that up. The flavors are very cardboardy. It's convenient to run through the drivethru on the way home from work, but it just doesn't compare. I don't think Starbucks has anything to worry about. Honestly, McDonald’s new coffee drinks taste awful compared to Starbucks. The only one that is worth getting is the latte, and that’s the plain one with no flavor added, if you are a fan of those–because you pretty much can’t screw that up. The flavors are very cardboardy. It’s convenient to run through the drivethru on the way home from work, but it just doesn’t compare. I don’t think Starbucks has anything to worry about.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-71039 Robert Gorell Tue, 12 Jun 2007 16:45:48 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-71039 Peter: It's funny/ridiculous, but that actually happened to me once. So, if you ever plan on meeting someone at "the Starbucks at Astor Place" (NYC), do yourself a favor and go to the McDon... Actually, you might just wanna grab an iced coffee from the deli around the corner ;) Peter: It’s funny/ridiculous, but that actually happened to me once. So, if you ever plan on meeting someone at “the Starbucks at Astor Place” (NYC), do yourself a favor and go to the McDon…

Actually, you might just wanna grab an iced coffee from the deli around the corner ;)

]]> By: Peter Lee http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-71000 Peter Lee Tue, 12 Jun 2007 14:34:31 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-71000 I am a traditional coffee drinker, cream and two sugars. I really hate that Starbucks is on every corner of Manhattan, but I completely agree with Howard. No one is leaving their beloved Starbucks, just because the king of fast food has an "expanding beverages opportunity." See ya at the Starbucks across the street, but which one? I am a traditional coffee drinker, cream and two sugars. I really hate that Starbucks is on every corner of Manhattan, but I completely agree with Howard. No one is leaving their beloved Starbucks, just because the king of fast food has an “expanding beverages opportunity.” See ya at the Starbucks across the street, but which one?

]]> By: Dan http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-70998 Dan Tue, 12 Jun 2007 14:24:34 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-70998 Starbucks 4 life Starbucks 4 life

]]> By: McDonalds Instead of Starbucks: Brand Heresy?  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/comment-page-1/#comment-70781 McDonalds Instead of Starbucks: Brand Heresy?  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech Tue, 12 Jun 2007 10:08:51 +0000 http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/#comment-70781 [...] Source:Conversion Rate Marketing Blog - GrokDotCom by Future Now, Inc I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot. I just read this in an article from Bloomberg: Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Source:Conversion Rate Marketing Blog – GrokDotCom by Future Now, Inc I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot. I just read this in an article from Bloomberg: Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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