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McDonalds Instead of Starbucks: Brand Heresy?

Posted By Howard Kaplan On June 12, 2007 @ 5:43 am In Branding and Advertising Rants,Customer Experience | 10 Comments

mcdvsstarbucks.jpg [1]I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot.

I just read this in an article from Bloomberg [2]:

Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from $37 today, saying that positive consumer reaction to McDonald’s brew poses a threat to the coffee chain.

Yesterday, Jason West, a Deutsche analyst in Boston, upgraded McDonald’s shares to “buy” from “hold” on its “expanding beverages opportunity.”

Will you be going to McDonalds for your coffee instead of Starbucks?


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URL to article: http://www.grokdotcom.com/2007/06/12/mcdonalds-instead-of-starbucks-brand-heresy/

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[1] Image: http://www.grokdotcom.com/wp-content/uploads/Howie/mcdvsstarbucks.jpg

[2] article from Bloomberg: http://www.bloomberg.com/apps/news?pid=20601103&sid=a8YILRrT2Yvc&refer=us

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