“What if offline shopping were as cruel and difficult as buying online? What does that world look like?”

That’s the question posed over at Get Elastic in a series of laugh-out-loud videos about a humble supermarket shopper on a would-be simple quest to buy some produce. You can even win a $100 Amazon gift certificate just for subscribing to their blog! Let’s just hope Amazon doesn’t give you such a hard time during checkout…

(These skits remind us of Melissa’s post on the value of first impressions. Funny/sad stuff, ain’t it? No wonder e-commerce conversion rates stink!)

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