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The Crazy, Messed-Up World of eCommerce

Posted By The Grok On June 13, 2007 @ 10:36 am In e-commerce,humor | 4 Comments

What if offline shopping were as cruel and difficult as buying online? What does that world look like?”

That’s the question posed over at Get Elastic in a series of laugh-out-loud videos [1] about a humble supermarket shopper on a would-be simple quest to buy some produce. You can even win a $100 Amazon gift certificate just for subscribing to their blog! Let’s just hope Amazon doesn’t give you such a hard time during checkout…

(These skits remind us of Melissa’s post on the value of first impressions [2]. Funny/sad stuff, ain’t it? No wonder e-commerce conversion rates stink [3]!)


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/13/the-crazy-messed-up-world-of-ecommerce/

URLs in this post:

[1] laugh-out-loud videos: http://www.getelastic.com/crazy-ecommerce#videos

[2] the value of first impressions: http://www.grokdotcom.com/2007/03/08/landing-pages-the-value-of-first-impressions/

[3] stink: http://www.grokdotcom.com/2007/04/09/emarketer-few-convert-at-retail-e-commerce-sites/

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