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Grokcast: Avinash Kaushik on “Web Analytics An Hour A Day” (Part 1)
By The Grok
June 15th, 2007
In this edition of Grokcast, Bryan Eisenberg speaks with Avinash Kaushik about his new book, Web Analytics An Hour A Day. The book is a rare treat for folks who want a thorough education in Web Analytics, but feel overwhelmed by it at the same time. And the best part is that 100% of the proceeds go to charity.
Not only is Avinash the author of one of our favorite blogs, Occam’s Razor, he was recently hired by Google to be their official Analytics Evangelist. (Yes, really.)
Part 1 of the interview focuses on:
- why “looking beyond the click” to optimize the experience is so necessary.
- how technology has leveled the playing field, so companies of all sizes can be data-driven.
- the importance of being data-driven, yet customer-focused.
- the new “data democracy,” and how it’s created an environment where Google needs an Analytics Evangelist.
- how analytics professionals can work together to help people get more out of their websites.
- exploiting “the long tail” (define).
- some of his more controversial blog topics, such as “What is enterprise-class web analytics software?”
- documenting processes in your company, so you can fix them by measuring and optimizing intelligently.
Click here to listen to Part 1 of Avinash Kaushik and Bryan Eisenberg
To download Part 1 of Avinash Kaushik and Bryan Eisenberg the MP3 to listen to on your ipod click here.
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June 15th, 2007
3:36 pm
I’ve said it before and I’ll say it again: kudos to Avinash for multiple reasons. He’s sharing his experiences and insights with us and the proceeds with the less fortunate.
June 15th, 2007
4:43 pm
[...] Source:Conversion Rate Marketing Blog – GrokDotCom by Future Now, Inc In this edition of Grokcast, Bryan Eisenberg speaks with Avinash Kaushik about his new book, Web Analytics An Hour A Day. The book is a rare treat for folks who want a thorough education in Web Analytics, but feel overwhelmed by it at the same time. And the best part is that 100% […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
June 18th, 2007
4:48 am
[...] interview d’Avinash Kaushik, rédacteur du blog Occam’s Razor et consultant en webanalyse, par Bryan Eisenberg, est [...]
June 18th, 2007
6:00 am
[...] In part 2 of this Grokcast, Bryan Eisenberg speaks with Avinash Kaushik author of the recently released, Web Analytics An Hour A Day. You can listen here if you missed part 1 of this interview with Avinash, Google's web analytics evangelist. [...]
June 18th, 2007
12:05 pm
[...] am just finishing up listening to Bryan Eisenberg’s interview with Avinash Kaushik, author of Web Analyics: An Hour a Day (which was in my office when I returned from San Francisco [...]
June 18th, 2007
12:38 pm
[...] Kaushik is an independent consultant and Analytics Evangelist for Google. I just listened to his podcast interview with Bryan Eisenberg of GrokDotCom and was inspired to look a little deeper. He's a thoughtful [...]
June 23rd, 2007
4:49 pm
Podcast Avinash Kaushik on Web Analytics an Hour a…
Avinash Kaushik shares his experience and great insights about web analytics in a podcast with Bryan Eisenberg…
June 26th, 2007
2:31 pm
how do you suggest getting the podcast into itunes?
June 26th, 2007
2:53 pm
GrokDotCom’s podcast is already in iTunes at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=85607318
March 20th, 2009
11:59 am
This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you’ll find something new to analyze.
October 19th, 2009
11:28 am
I had no idea web analytics could be so complex and I admit, sometimes, I was completely lost in the technical area. Maybe that’s why he works for Google and not me
January 17th, 2010
12:40 pm
Book is amazing and I honestly recommend it. @Stan Same here. Never thought web analytics would be so complex.