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Friday, Jun. 15, 2007 at 3:17 pm

Grokcast: Avinash Kaushik on “Web Analytics An Hour A Day” (Part 1)

By The Grok
June 15th, 2007

Web Analytics An Hour A DayIn this edition of Grokcast, Bryan Eisenberg speaks with Avinash Kaushik about his new book, Web Analytics An Hour A Day. The book is a rare treat for folks who want a thorough education in Web Analytics, but feel overwhelmed by it at the same time. And the best part is that 100% of the proceeds go to charity.

Not only is Avinash the author of one of our favorite blogs, Occam’s Razor, he was recently hired by Google to be their official Analytics Evangelist. (Yes, really.)

Part 1 of the interview focuses on:

  • why “looking beyond the click” to optimize the experience is so necessary.
  • how technology has leveled the playing field, so companies of all sizes can be data-driven.
  • the importance of being data-driven, yet customer-focused.
  • the new “data democracy,” and how it’s created an environment where Google needs an Analytics Evangelist.
  • how analytics professionals can work together to help people get more out of their websites.
  • exploiting “the long tail” (define).
  • some of his more controversial blog topics, such as “What is enterprise-class web analytics software?”
  • documenting processes in your company, so you can fix them by measuring and optimizing intelligently.

Click here to listen to Part 1 of Avinash Kaushik and Bryan Eisenberg
mediaplayer.jpg

To download Part 1 of Avinash Kaushik and Bryan Eisenberg the MP3 to listen to on your ipod click here.

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Comments (15)

  1. I’ve said it before and I’ll say it again: kudos to Avinash for multiple reasons. He’s sharing his experiences and insights with us and the proceeds with the less fortunate.

  2. [...] Source:Conversion Rate Marketing Blog – GrokDotCom by Future Now, Inc In this edition of Grokcast, Bryan Eisenberg speaks with Avinash Kaushik about his new book, Web Analytics An Hour A Day. The book is a rare treat for folks who want a thorough education in Web Analytics, but feel overwhelmed by it at the same time. And the best part is that 100% […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  3. [...] interview d’Avinash Kaushik, rédacteur du blog Occam’s Razor et consultant en webanalyse, par Bryan Eisenberg, est [...]

  4. [...] In part 2 of this Grokcast, Bryan Eisenberg speaks with Avinash Kaushik author of the recently released, Web Analytics An Hour A Day. You can listen here if you missed part 1 of this interview with Avinash, Google's web analytics evangelist. [...]

  5. [...] am just finishing up listening to Bryan Eisenberg’s interview with Avinash Kaushik, author of Web Analyics: An Hour a Day (which was in my office when I returned from San Francisco [...]

  6. [...] Kaushik is an independent consultant and Analytics Evangelist for Google. I just listened to his podcast interview with Bryan Eisenberg of GrokDotCom and was inspired to look a little deeper. He's a thoughtful [...]

  7. Podcast Avinash Kaushik on Web Analytics an Hour a…

    Avinash Kaushik shares his experience and great insights about web analytics in a podcast with Bryan Eisenberg…

  8. how do you suggest getting the podcast into itunes?

  9. GrokDotCom’s podcast is already in iTunes at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=85607318

  10. This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you’ll find something new to analyze.

  11. I had no idea web analytics could be so complex and I admit, sometimes, I was completely lost in the technical area. Maybe that’s why he works for Google and not me :)

  12. Book is amazing and I honestly recommend it. @Stan Same here. Never thought web analytics would be so complex.

  13. Great books, I want to recommend it to all my friends.

  14. thx for the interview, I’ll consider reading the book.
    Cheers

  15. [...] talking to industry guru Bryan Eisenberg about a bunch of really interesting stuff. The result is two podcasts that I, humbly, think are pretty [...]

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