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Grokcast: Avinash Kaushik on “Web Analytics An Hour A Day” (Part 1)

Posted By The Grok On June 15, 2007 @ 3:17 pm In Grokcast,Web Analytics | 15 Comments

Web Analytics An Hour A DayIn this edition of Grokcast, Bryan Eisenberg speaks with Avinash Kaushik [1] about his new book, Web Analytics An Hour A Day [2]. The book is a rare treat for folks who want a thorough education in Web Analytics, but feel overwhelmed by it at the same time. And the best part is that 100% of the proceeds go to charity.

Not only is Avinash the author of one of our favorite blogs, Occam’s Razor [3], he was recently hired by Google to be their official Analytics Evangelist. (Yes, really.)

Part 1 of the interview focuses on:

  • why “looking beyond the click” to optimize the experience is so necessary.
  • how technology has leveled the playing field, so companies of all sizes can be data-driven.
  • the importance of being data-driven, yet customer-focused.
  • the new “data democracy,” and how it’s created an environment where Google needs an Analytics Evangelist.
  • how analytics professionals can work together to help people get more out of their websites.
  • exploiting “the long tail” (define [4]).
  • some of his more controversial blog topics, such as “What is enterprise-class web analytics software?”
  • documenting processes in your company, so you can fix them by measuring and optimizing intelligently.

Click here to listen to Part 1 of Avinash Kaushik and Bryan Eisenberg
mediaplayer.jpg

To download Part 1 of Avinash Kaushik and Bryan Eisenberg [5] the MP3 to listen to on your ipod click here.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/15/grokcast-avinash-kaushik-on-web-analytics-an-hour-a-day-part-1/

URLs in this post:

[1] Avinash Kaushik: http://www.kaushik.net/avinash/about/

[2] Web Analytics An Hour A Day: http://www.snipurl.com/wahour

[3] Occam’s Razor: http://www.kaushik.net/avinash/

[4] define: http://en.wikipedia.org/wiki/The_long_tail

[5] Part 1 of Avinash Kaushik and Bryan Eisenberg: http://www.grokdotcom.com/podcasts/AvinashPart1.mp3

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