Comments on: Is Your Lead Generation Site Proposing Marriage on the First Date?

By: Genetic

Genetic — Sun, 18 Oct 2009 16:26:32 +0000

Great article.

Thank for sharing.

By: Marriage Therapist

Marriage Therapist — Wed, 26 Aug 2009 08:19:53 +0000

If you want someone to come to your site and do some business with you,I don’t think this type of lengthy forms( of 9 pages) will not help you. People will not give you all the personal information in the very first time. To get all the information you have to build a rapport with him first. It will take some time.

By: 7 ways for web conversion, boost conversion, online business, online marketing malaysia

Fri, 25 Jan 2008 17:27:08 +0000

[...] have them fill in required fields. Asking for too much information on a web form is like proposing marriage on the first date. We would all like to know our customer’s age, work title, phone number and address, but if [...]

By: 7 Tips for Boosting Web Form Conversions

7 Tips for Boosting Web Form Conversions — Thu, 17 Jan 2008 17:45:53 +0000

[...] ask the visitor to fill in required fields. Asking for too much information on a web form is like proposing marriage on the first date. We would all like to know our customer's age, work title, phone number and address, but if [...]

By: Rosemary

Rosemary — Mon, 19 Nov 2007 18:58:13 +0000

Does anyone have a reliable stat for the average drop-off rate (from beginning to end) on lead generation registration forms? Thanks!

By: Measuring Visitor Engagement: Tools + Tips

Measuring Visitor Engagement: Tools + Tips — Wed, 14 Nov 2007 20:21:58 +0000

[...] While engagement has become a heated buzzword, and arguably an excuse, it's important not to be mislead. Since it's a state of mind for your visitors, and therefore not easily quantifiable, there's no simple way to measure engagement. But attempting to measure will help you to keep your site from proposing on the first date. [...]

By: Why's B2B Price Such a Big Secret?

Why's B2B Price Such a Big Secret? — Fri, 22 Jun 2007 15:12:57 +0000

[...] more technical info, then makes him fill out a ridiculously long form (like the one mentioned in Holly's recent B2B post). Do you think he'd stand for this? Or would go to the next bike shop [...]

By: carefreeliving

carefreeliving — Mon, 18 Jun 2007 20:00:27 +0000

Great article. Found it via http://www.DailyHub.com

One challenge with properly measuring the micro-conversions is determining what each different type of micro-conversion is “worth”. For big businesses, with lots of lead/conversion activity, there is enough data to start looking for patterns.

For smaller businesses, with less data, it’s hard to really get good at figuring out which micro-conversions are more valuable.