- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

Annoyed by the Sopranos Ending? You Might Be Type-”J”

Posted By Robert Gorell On June 19, 2007 @ 10:57 am In Personas,Psychographics,psychology | 7 Comments

Paulie Walnuts reflects Now that the Sopranos finale hysteria has calmed, it’s time to get your honest reaction. (If you already suspect I’m off-topic, just wait; this post is for you.)

Do you prefer Law & Order or The Wire? CSI (not Miami) or Columbo? “Who shot JR” or “Who shot Mr. Burns”? (Mind the generation gap where applicable.)

As I watched the Sopranos finale last week with friends, chilled by its genius–not suspense–I noticed the blank, cheated look on my buddy Kevin’s face when this happened [1].

Kevin: “What!? No way they just ended it… That’s ridiculous.”

Me: “Are you kidding me? That was some of the best television you’ll ever see in your life. You must be a J.”

Allow me to explain…

Here at Future Now, we’re obsessed with Myers-Briggs (define [2]) typology, occasionally to the chagrin of our loved ones. Be careful. Once you’re good at it, qualifying people by personality type can be exclusionary. (One colleague’s girlfriend mocks us as “letter-talkers” for, say, describing an “ESTP” she’s never met.) But it’s important stuff. In addition to helping us better understand ourselves, it helps us relate to our clients and, more importantly, their customers. It helps us build personas [3] that seem real.

Sure, Myers-Briggs has limitations. It’s not as though there are only 16 types of people out there–and be thankful for that. That’s why, when you find your Myers-Briggs type [4], you shouldn’t feel typecast. These are preferences and modalities, not the end-all-be-all of personality.

One of the more important divisions is in how we process information. Some folks are Type-J (Judging) while others are Type-P (Perceiving). Here’s a good explanation of key differences [5]:

Judging . . . typically leads to a style oriented toward closure, organization, planning or, in some fashion, managing the things and/or people found in the external environment. The drive is to order the outside world.

Perceiving . . . typically results in an open, adaptable, flexible style of relating to the things and people found in the outside world. The drive is to experience the outside world rather than order it; in general lack of closure is easily tolerated.

See, I’d been telling people for months that it would just end, and nobody–nobody–believed me. That being said, it would’ve been perfectly fine by me had Tony gotten whacked, so long as it was really–and I mean really–well executed (so to say). As a Type-P, closure is overrated, and can sometimes seem insulting.

So, let’s hear reactions to the Sopranos ending from people who know their Myers-Briggs type. You don’t have to give us each letter, but I do look forward to the J’s debunking my theory (they love doing that).

Those who don’t wanna play are welcome to keep waiting for Chris Moltisanti’s cat [6] to bark [7]. ;)

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/19/annoyed-by-the-sopranos-ending-you-might-be-type-j/

URLs in this post:

[1] this happened: http://www.youtube.com/watch?v=Ao-AD7oETRk

[2] define: http://en.wikipedia.org/wiki/Meyers-briggs

[3] personas: http://www.futurenowinc.com/personaresearch.htm

[4] find your Myers-Briggs type: http://www.humanmetrics.com/cgi-win/JTypes2.asp

[5] key differences: http://www.personalitypathways.com/MBTI_intro.html

[6] cat: http://www.amazon.com/Waiting-Your-Cat-Bark-Persuading/dp/0785218971

[7] bark: http://farm2.static.flickr.com/1391/559297211_377be6c645.jpg?v=0

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.