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If You Were Yahoo’s New CEO…

Posted By Bryan Eisenberg On June 19, 2007 @ 8:19 am In Advertising,Blog Buzz | 5 Comments

yahoo1.jpgWhat would you do?

My friend Andrew Goodman, in an open letter to Jerry Yang [1], was kind enough to offer a few suggestions. Do you have any ideas?

What would you focus on? Universal search? Local search? Mobile? Social Media [2] networks? Helping advertisers achieve a greater ROI? Flickr-like acquisitions?

What are Google’s vulnerabilities? How could you capitalize on this? What will help restore shareholder value and the value of the brand in the eyes of the consumer, advertisers of all sizes and the stock market?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/19/if-you-were-yahoos-new-ceo/

URLs in this post:

[1] in an open letter to Jerry Yang: http://www.traffick.com/2007/06/open-letter-to-jerry-yang.asp

[2] Social Media: http://publishing2.com/2007/06/19/to-beat-google-yahoo-needs-to-change-the-game/

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