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Should Content Be Free?

Posted By Bryan Eisenberg On June 20, 2007 @ 3:40 am In Content,Public Relations,Word of Mouth | 7 Comments

People love to share content. It’s the reason libraries were created. However, as more and more content gets distributed in digital format, the ease of sharing accelerates. Because of that, content creators try to find ever more ways to protect it.

There’s never been an electronic copy protection platform that couldn’t be hacked, and I doubt there ever will be. Essentially, content keeps struggling to be free. As content creators and owners of intellectual property, we at Future Now struggle with content and copyright questions. If you’re reading this, you’re likely a publisher, artist, or content junkie. Have you been thinking about it?

  • What’s the nature of copyright law, and how does it fit within our new media models?
  • Is there any value assigned to intellectual properties?
  • Obviously, some content is worth paying for, isn’t it?
  • How do you measure the ROI of free [1]?
  • What’s “fair use,” and how should people be allowed to share?
  • Artists & Publishers want to benefit from the value of word-of-mouth, don’t they?
  • What’s the publisher’s role in a direct-to-consumer world?

What are your feelings? Would it be different if you were the publisher and it was your content being shared (without any acknowledgments)?

Blip.tv‘s Good Copy Bad Copy [2] is a series that explores some of these issues.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/20/should-content-be-free/

URLs in this post:

[1] ROI of free: http://www.grokdotcom.com/2007/03/12/the-roi-of-free-revisited/

[2] Good Copy Bad Copy: http://blip.tv/users/view/GoodCopyBadCopy

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