Comments on: Isn’t “alli” Why People Hate Marketers?

By: True Diet Reviews

True Diet Reviews — Tue, 22 Jul 2008 12:38:24 +0000

If I were them, I would remove the “wear dark clothes” warning. Something about a product that makes me poop my pants is not very appealing to me.

By: Holy Crap! « AccMan

Holy Crap! « AccMan — Fri, 13 Jul 2007 19:01:51 +0000

[...] with flacks, there is plenty of comment floating around. An interesting place to start is here at Grokdotcom. The links are instructive. I’ve left comments on Grokdotcom to this piece of apologia. And [...]

By: Blogging: Who Makes Up The Rules?

Blogging: Who Makes Up The Rules? — Fri, 13 Jul 2007 11:07:40 +0000

[...] blog. I personally think Glaxo's moderated blog about an over-the-counter diet drug doesn't deserve any attention. It would be a dreadful challenge to use these good ideas on how to promote the blog using purely [...]

By: Roberta Rosenberg

Roberta Rosenberg — Tue, 26 Jun 2007 14:43:11 +0000

The advertising launch of this noxious weight-loss product reminded me of the big buzz years ago around “Wow” – potato chips made with Olestra that also could cause stomach cramps and embarassing discharges. When doing our weekly shopping, hubby and I would pass the snack food aisle and enjoy my marketing outbursts:

Wow! Chips that make your tummy say “ow!”
Wow! Pain in every delicious chip!

I won’t share the rest as they got scatalogical.

Not only does this kind of product make people hate marketers/marketings, it also makes us look like morons.

By: Ron Patiro

Ron Patiro — Thu, 21 Jun 2007 21:25:16 +0000

This alli company would definitely not pass the Future Now test of whether a company should work with FN or not: If people knew more about your company and its products would they be more likely to do business with you, in this case alli.

While it would create a good up-sell opportunity for adult diapers, alli needs to lie to survive.

For the goodness of humanity, companies need to be more honest and straightforward. Alli is a great example of perfectly legal product misrepresentation. Its so very sickening… but then again, what else should one expect from the pharmaceutical industry?

P.S. – Prescription drugs are often made over the counter due to lobbying from OUR insurance companies so they don’t have to cover the bill.