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Web Radio’s Day Off: Is it Over for Webcasters?

Posted By Robert Gorell On June 26, 2007 @ 1:53 pm In Blog Buzz,Podcasting,Social Media | 2 Comments

Today, Web radio stations everywhere–including WebMasterRadio.fm [1], home of our daily Blog Buzz [2] podcast–are taking the day off to protest extreme royalty hikes for webcasters. The new rate hikes will be charged retroactively to 2006, making it impossible for a lot of Web radio pioneers to keep up. Regardless of your stance, the implications for webcasting and podcasting are huge.

eConsultancy.com has the proverbial CliffsNotes [3]*, including this telling quote from AccuRadio’s Kurt Hanson:

“Under the judges’ decision, we owe $600,000 for 2006 — which is about 150% of our total revenues! That would absolutely bankrupt us and will force us to shut down. And that’s true for almost everyone who’s a stand-alone webcaster.”

Big players like MTV, Real/Rhapsody, Pandora, and Yahoo! Music are taking the day off in protest. [4] Yet some refuse to be silenced.

TechCrunch reported that Last.fm won’t participate [5], suggesting that the move might create backlash from listeners–especially since Last.fm was just acquired by CBS [Disclosure: CBS is a client]. Perhaps the most popular social music platform, Last.fm defends their stance, insisting that, since they’re London-based, “this kind of legislation is not new” to them. They think you should make some noise. [6]

Largely missing from the conversation (and please do correct me) is how this rate hike will affect traditional radio stations–particularly public radio stations, which have been huge supporters and early adopters of webcasting. So, not only does your favorite public and commercial radio stations have to pay the huge rates they pay for broadcasting on the airwaves, they’ve got to pony up for the Web to boot.

Anyone else find it, er, ironic that our same taxes that (barely) go to support public radio will now be drained even more by government regulation?

Former Minnesota Governor/pro wrestler Jesse “the Body Politique” Ventura famously said, “You can’t legislate stupidity.” Well, perhaps. But it sure doesn’t mean we can’t litigate our way into stupidity.

P.S. – For more information, visit SaveNetRadio.org. [7]

P.P.S. – What do you think? Can Web radio survive? Should small-time webcasters pay the same fees as big radio stations? Should content be free? [8]

[*CliffsNotes is a registered trademark of John Wiley & Sons, Inc. The views expressed in this post are solely those of its author, and do not necessarily reflect the views of John Wiley, his sons, or the corporation still operating in their name after 200 proud years of not only publishing the works of Edgar Allen Poe, Herman Mellville and the like, but being kind enough to abridge and decipher them into an easily digestible format for the slackers among us.]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/06/26/web-radios-day-off-is-it-over-for-webcasters/

URLs in this post:

[1] WebMasterRadio.fm: http://www.webmasterradio.fm/

[2] Blog Buzz: http://www.webmasterradio.fm/episodes/index.php?showId=56

[3] eConsultancy.com has the proverbial CliffsNotes: http://www.e-consultancy.com/news-blog/363099/us-internet-radio-under-threat-from-new-ruling.html

[4] taking the day off in protest.: http://yodel.yahoo.com/2007/06/25/yahoo-music-goes-radio-silent/

[5] TechCrunch reported that Last.fm won’t participate: http://www.techcrunch.com/2007/06/22/lastfm-not-joining-national-day-of-silence/

[6] They think you should make some noise.: http://blog.last.fm/2007/06/25/make-some-noise

[7] SaveNetRadio.org. : http://www.savenetradio.org/

[8] Should content be free?: http://www.grokdotcom.com/2007/06/20/should-content-be-free/

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