I recently received an email from a reader who has a website that sells cool women’s clothing by indie designers callled Smashing Darling. She was asking about design (Web design, that is). I love the concept of the site, but–simply from a gut feeling–the site’s design didn’t appear professional to me. It didn’t inspire confidence in their credibility. It didn’t look like a woman’s clothing site.
This got me thinking; what does a women’s clothing site look like? Is there some sort of template I’ve come to expect? So, I pulled up a bunch of sites–yes, some are for women and men–and, to my surprise, there actually were a lot of similarities. Take a look.
The main thing thing that struck me was the use of white space. But there seem to be some other common themes (hint: navigation). What are the other similarities you can pick up? Or perhaps some interesting differences?
Do you agree Smashing Darling has a design that somehow lacks credibility? Maybe it’s just me, but I keep wanting to scroll up – it looks like the top is cut off for some reason. What do you think?