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Wednesday, Jun. 27, 2007 at 10:02 am

Guy Kawasaki on Making $5M/yr in Your Underwear…

By Howard Kaplan
June 27th, 2007

It’s pretty nice work, if you can get it:

Markus Frind, the founder of is my new hero (James Hong of Hot or Not is a close second). Marcus spends about two hours a day in his underwear managing a free dating website that gets twelve billion page views a year. He is the only employee, and he only has one server. And by the way, he makes $5-6 million/year with Google ads.

I’ve moderated many panels in my time, and if I had to choose one that entrepreneurs should watch, this is it. If you’re one guy/gal or two guys/gals in a garage, it will push all the right buttons, and you’ll love it. However, if your plan is to raise several million dollars from venture capitalists and then hire five engineers, one VP of biz dev, one CTO, two testers, and a VP of marketing to ship a product in a year, you probably shouldn’t spend your time watching it.

I only watched the first 30 minutes of the Google video this AM, before I realized that 15 minutes of checking Bloglines had stretched well over an hour. I’ll be back later to watch the rest, and comment on the highlights. Will you?

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Comments (5)

  1. [...] tip to the Grok guys: Guy Kawasaki on Making $5M/yr in Your Underwear… Discuss it at the 5 Star Forums   Related Entries: Death to Digital Vandals – Get Paid to [...]

  2. Serious Video – Make $ from Home in Underwear…

    I made a link bait title to get you guys to read this. It’s really a VERY good
    video and it is a bit about the title Making $ from Home in Underwear but it’s very serious business! (From the 5 Star b……

  3. “Watched” it– rather turned it on in the background while doing real work.

    Frankly, most of the panel (including the Mr. K himself) reminded me of the 3+ “generations” of traditional tech entrepreneurs (and VCs) I’ve seen on a variety of self-congratulatory panels over the last 25 years. Same stories, different faces.

    Markus Frind on the other hand stuck out as a true “savant” who kind of just doesn’t get what all the fuss is about. And it was kind of amusing to see how the rest of the group had a hard time even relating to him. Everyone else pontificated endlessly about this and that, while Frind hardly said a word.

    HE’s the guy whose brain I would have wanted to pick.

  4. Thank for suggestion.

  5. That kind of traffic would be nice.

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