Has anyone camping out for an iPhone realized that you don’t have to go to an Apple Store? As you may recall (from the only negative moments in any of the reviews), it’s an AT&T device. I just called a few AT&T stores in Brooklyn. No lines.
Apple has become the #1 brand this year for making people blind to the obvious. Don’t get me wrong; we love Apple so much our entire office has gone Mac. Still, this is nuts…
In fact, it might be the biggest example ever of what Saatchi & Saatchi CEO Kevin Roberts calls “brand loyalty beyond reason.”
So, contact AT&T if you don’t want to “reach out and touch” the person next to you in line. Works better than “The new AT&T,” doesn’t it?