Comments on: iPhone Campout = “Brand Loyalty Beyond Reason”

By: free iPhone wallpapers

free iPhone wallpapers — Tue, 28 Oct 2008 03:55:57 +0000

When you have a product like the iPhone 3G that is packed with so many features, it’s much easier to “show” rather than “tell”. Imagine having to read a 500 word brochure itemizing all of the phone’s features and specific functions – that is essentially what the video accomplishes in just a couple of minutes.

By: Bryan Eisenberg

Bryan Eisenberg — Sat, 07 Jul 2007 13:31:53 +0000

We’ve just installed a plugin to format this blog to look better on the iPhone. If you have one check out http://www.grokdotcom.com on your iPhone Browser and let me know what you think.

By: Julie Brumlik

Julie Brumlik — Fri, 06 Jul 2007 20:32:01 +0000

I walked into the Apple store on Lincoln Road, Miami Beach and got some ProCare help at the Studio desk, then thought, “what the hell” and walked to the cash register, bought an iPhone. Turned around and there were 50 people behind me who wanted phones, but I got the last one in inventory. I could have sold it for a profit without leaving the store, but took it home to play with. I love it!

By: Robert Gorell

Robert Gorell — Tue, 03 Jul 2007 21:40:20 +0000

Here's the best example I've seen of Natural Selection at an iPhone camp-out (at an AT&T store, no less).

By: Robert Gorell

Robert Gorell — Mon, 02 Jul 2007 18:23:55 +0000

Thanks for the west coast update, Brad. Amazing, isn’t it?

Anyone have a story about what it was like in their neighborhood?

Any of you actually purchase an iPhone? If so, where? Crazy lines? Crazy people?

By: Brad Waller

Brad Waller — Mon, 02 Jul 2007 18:09:39 +0000

I know people who called around LA as well. The Apple store had a huge line, so they called a few AT&T stores. Some had big lines and some had minimal.

They went to one store and were 25th in line at 2:30 PM. By 5:30 they were 10th because the store had not received their phones yet. By 6:30 or so they had ordered their phone to arrive later in the week.

They then drove over to the Apple Store, waited in line for a bit over an hour and got their iPhone. So the Apple Store was the place to go. Camping out was a waste, as they could have gone out to dinner at one of the decent restaurants near the store, then got in line after and not only done a few more hours of work, but eaten much better…

By: Tom

Tom — Sat, 30 Jun 2007 14:38:01 +0000

Damn you, Robert. That video had me laughing for 10 minutes. Brilliant.

By: Robert Gorell

Robert Gorell — Fri, 29 Jun 2007 20:08:09 +0000

Exactly: “brand loyalty beyond reason.”

Just goes to show it’s about the experience, the myth and, for some, the live-blogging (yikes).

Still, any difference between this and the lines for a Star Wars movie? Where’s Triumph when you need him?

By: Chris Garrett

Chris Garrett — Fri, 29 Jun 2007 20:00:54 +0000

It kind of makes some sort of sense to me – I would *much* rather purchase from an Apple store than an AT&T store, even though I have never been in an AT&T store – I would much rather be in an Apple store than pretty much *any* store

By: Tom

Tom — Fri, 29 Jun 2007 17:40:00 +0000

I think this may well cover what Bryan described asa prestige or aspirational purchase. For some, there’s a great joy in other people witnessing you purchase something, other than doing so in more anonymity.