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iPhone Campout = “Brand Loyalty Beyond Reason”
Posted By Robert Gorell On June 29, 2007 @ 11:21 am In Branding,Branding and Advertising Rants | 12 Comments
Has anyone camping out for an iPhone realized  that you don’t have to go to an Apple Store ? As you may recall (from the only negative moments in any of the reviews), it’s an AT&T device. I just called a few AT&T stores in Brooklyn. No lines.
Apple has become the #1 brand this year for making people blind to the obvious. Don’t get me wrong; we love Apple so much our entire office has gone Mac. Still, this is nuts…
In fact, it might be the biggest example ever of what Saatchi & Saatchi CEO Kevin Roberts calls “brand loyalty beyond reason .”
So, contact AT&T if you don’t want to “reach out and touch” the person next to you  in line. Works better than “The new AT&T,” doesn’t it?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/06/29/iphone-campout-brand-loyalty-beyond-reason/
URLs in this post:
 Image: http://gridskipper.com/travel/ultimate-iphone-campout-guide/
 Has anyone camping out for an iPhone realized: http://scobleizer.com/2007/06/24/back-to-your-regularly-scheduled-iphone-mania/
 brand loyalty beyond reason: http://www.lovemarks.com/index.php?pageID=20015&lovemarkid=135
 if you don’t want to “reach out and touch” the person next to you: http://www.wireless.att.com/cell-phone-service/specials/iPhoneCenter.html
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