Questions? (877) 643-7244

Archive for June, 2007

FutureNow Post
Wednesday, Jun. 20, 2007 at 3:40 am

Should Content Be Free?

June 20th, 2007

People love to share content. It’s the reason libraries were created. However, as more and more content gets distributed in digital format, the ease of sharing accelerates. Because of that, content creators try to find ever more ways to protect it.

There’s never been an electronic copy protection platform that couldn’t be hacked, and I doubt there ever will be. Essentially, content keeps struggling to be free. As content creators and owners of intellectual property, we at Future Now struggle with content…

...continue to read "Should Content Be Free?"

FutureNow Post
Tuesday, Jun. 19, 2007 at 10:57 am

Annoyed by the Sopranos Ending? You Might Be Type-”J”

June 19th, 2007

Paulie Walnuts reflects Now that the Sopranos finale hysteria has calmed, it’s time to get your honest reaction. (If you already suspect I’m off-topic, just wait; this post is for you.)

Do you prefer Law & Order or The Wire? CSI (not Miami) or Columbo? “Who shot JR” or “Who shot Mr. Burns”? (Mind the generation gap where applicable.)

As I watched the Sopranos finale last week with friends, chilled by its genius–not suspense–I noticed the blank, cheated look on my buddy Kevin’s face when…

...continue to read "Annoyed by the Sopranos Ending? You Might Be Type-”J”"

FutureNow Post
Tuesday, Jun. 19, 2007 at 8:19 am

If You Were Yahoo’s New CEO…

June 19th, 2007

yahoo1.jpgWhat would you do?

My friend Andrew Goodman, in an open letter to Jerry Yang, was kind enough to offer a few suggestions. Do you have any ideas?

What would you focus on? Universal search? Local search? Mobile? Social Media networks? Helping advertisers achieve a greater ROI? Flickr-like acquisitions?

What are Google’s vulnerabilities? How could you capitalize on this? What will help restore shareholder value and the value of the brand in the eyes of the consumer, advertisers of all sizes and the stock…

...continue to read "If You Were Yahoo’s New CEO…"

FutureNow Post
Monday, Jun. 18, 2007 at 4:44 pm

Terry Semel Gets Yang’d As CEO – Yahoo!!!

June 18th, 2007

Mr. Semel in better days...Looks like someone was paying attention to the fact that Terry Semel was getting paid to let Yahoo! fall asleep at the wheel, let Google gain massive market share, and erase Yahoo! shareholder value:

Last year, $107.5 million in stock grants was given to Semel in lieu of a $1 salary, a year in which Yahoo stock dropped about 35%. That means he was paid $107.5 million for erasing over $15 billion in shareholder value!

Terry Semel, Yahoo’s CEO, is being replaced by…

...continue to read "Terry Semel Gets Yang’d As CEO – Yahoo!!!"

FutureNow Post
Monday, Jun. 18, 2007 at 12:07 pm

Is Your Lead Generation Site Proposing Marriage on the First Date?

June 18th, 2007

click meWhen trying to measure the ROI of your website, you need to take into account the ways you engage prospective customers when they’re earlier in the buying process. Yes, some people are ready to start some sort of relationship with you; meaning, of course, that they fill out the lead form. (You’re only asking for the least amount of information, right?).That’s a measurable success. But don’t forget those who were engaged enough to spend some time on your site, gather information,…

...continue to read "Is Your Lead Generation Site Proposing Marriage on the First Date?"

Special Announcement
Monday, Jun. 18, 2007

Event Announcement: Call to Action Seminar

June 18th, 2007

Just a quick note to let you know we’ll be hosting an encore seminar, based on tips from the bestseller Call to Action: Secret Formulas for Improving Online Results, with several new insights to help you boost revenue and improve the customer experience.

Date: August 10, 2007

Location: New York, Marriott Hotel @ Brooklyn Bridge

About: Hosted by Bryan & Jeffrey Eisenberg, the Call to Action Seminar focuses on what you need to know to achieve dramatic results from your online efforts. Are you planning for…

...continue to read "Event Announcement: Call to Action Seminar"

FutureNow Post
Monday, Jun. 18, 2007 at 6:00 am

Grokcast: Interview with Google’s Web Evangelist Avinash Kuashik (Part 2)

June 18th, 2007

web_analytics_an_hour_a_day_sm.jpgIn part 2 of this Grokcast, Bryan Eisenberg speaks with Avinash Kaushik author of the recently released, Web Analytics An Hour A Day. You can listen here if you missed part 1 of this interview with Avinash, Google’s web analytics evangelist.

Part 2 of the interview focuses on:

The importance of process in web analytics. Avinash’s 2 rules of Web Analysis. How web analysts should spend their day. How to find your next great web analyst. The comment traits of great web analysts. Looking…

...continue to read "Grokcast: Interview with Google’s Web Evangelist Avinash Kuashik (Part 2)"

FutureNow Post
Sunday, Jun. 17, 2007 at 9:08 pm

New York Times: Online Sales Losing Steam

June 17th, 2007

hindenburg.jpgA recent New York Times article asks, “Has online retailing entered the Dot Calm era?

Forrester Research, a market research company, projects that online book sales will rise 11 percent this year, compared with nearly 40 percent last year. Apparel sales, which increased 61 percent last year, are expected to slow to 21 percent. And sales of pet supplies are on pace to rise 30 percent this year after climbing 81 percent last year.

Growth rates for online sales are slowing down…

...continue to read "New York Times: Online Sales Losing Steam"

FutureNow Post
Friday, Jun. 15, 2007 at 3:17 pm

Grokcast: Avinash Kaushik on “Web Analytics An Hour A Day” (Part 1)

June 15th, 2007

Web Analytics An Hour A DayIn this edition of Grokcast, Bryan Eisenberg speaks with Avinash Kaushik about his new book, Web Analytics An Hour A Day. The book is a rare treat for folks who want a thorough education in Web Analytics, but feel overwhelmed by it at the same time. And the best part is that 100% of the proceeds go to charity.

Not only is Avinash the author of one of our favorite blogs, Occam’s Razor, he was recently hired by Google to be their…

...continue to read "Grokcast: Avinash Kaushik on “Web Analytics An Hour A Day” (Part 1)"

FutureNow Post
Friday, Jun. 15, 2007 at 11:21 am

eBay Puts the Kibosh on Google’s “Inappropriate” Party

June 15th, 2007

A lot of people have been wondering why eBay won’t allow the Google checkout option to be used for eBay transactions; it would make the buying process much easier for a large group of buyers.  Wouldn’t it be great if eBay stopped forcing people to sign-up for PayPal just to make a purchase. The buying process should be as easy for the customer as possible. Google’s been looking for opportunities to get this message to eBay, and what better way…

...continue to read "eBay Puts the Kibosh on Google’s “Inappropriate” Party"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: