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Archive for June, 2007

FutureNow Post
Friday, Jun. 15, 2007 at 7:43 am

Unconscionable Conversion: When Will it End? (Part 1)

June 15th, 2007

Knock Knock…

“Who is it?”

It’s your order.

“My order, who? I don’t remember you! Your checkout didn’t give me a chance to review, and now you want my credit card info!??”

Remember the first time you made a purchase online? Recall the uncertainty surrounding the whole process? Feel those reservations about pulling out the plastic and whispering your credit card number into the megaphone of this new “World Wide Web.”

Scary stuff! Most of us have come a long way and buried those creepy feelings…

...continue to read "Unconscionable Conversion: When Will it End? (Part 1)"

FutureNow Post
Thursday, Jun. 14, 2007 at 4:02 pm

What Makes Viral Campaigns Stick? (Part 2)

June 14th, 2007

In Part 1, we looked at some of the hottest techniques being used in viral campaigns for up-and-comers. But what happens when larger, established brands get in on the action?

dove_evolution.jpgOgilvy developed a campaign for Dove called “Dove Evolution” that garnered “over half a billion downloads” worldwide. (Still, I’d seen it and so had the person sitting next to me, but neither of us recalled it was for Dove.) The campaign was such a hit that it even spurred a hilarious…

...continue to read "What Makes Viral Campaigns Stick? (Part 2)"

FutureNow Event

Persuasive Online Copywriting Seminar: New York

June 14th, 2007

Date: September 17, 2007

Location: New York, Marriott Hotel @ Brooklyn Bridge

About: Hosted by Persuasion Architects Holly Buchanan & Jeff Sexton, this one-day Writing for the Web workshop is packed with practical examples and exercises. The focus is on giving you simple but effective techniques that will significantly improve your persuasive web writing skills. Our goal is to make sure you have the ability to implement these techniques the very next day at work.

For More Info: Read all about the seminar or register today to join us for…

...continue to read "Persuasive Online Copywriting Seminar: New York"

FutureNow Post
Thursday, Jun. 14, 2007 at 11:45 am

What Makes Viral Campaigns Stick? (Part 1)

June 14th, 2007

The only guy to buy a ZuneDon’t worry. This isn’t one of those “YOU are the experts (of the year/month/nanosecond)” pieces–even if that is true by default. Nope, I’m looking for the firms, brands, and campaigns that have won big with viral marketing strategies. Since monetizing on social media remains in its infancy, we’ve all seen would-be brilliant campaigns fall flat while the simplest/dumbest ideas took off like wildfire.

So, what can we learn from those who’ve done it right?

(If you’ve got classic or little-known examples of social…

...continue to read "What Makes Viral Campaigns Stick? (Part 1)"

FutureNow Post
Wednesday, Jun. 13, 2007 at 10:36 am

The Crazy, Messed-Up World of eCommerce

June 13th, 2007

What if offline shopping were as cruel and difficult as buying online? What does that world look like?”

That’s the question posed over at Get Elastic in a series of laugh-out-loud videos about a humble supermarket shopper on a would-be simple quest to buy some produce. You can even win a $100 Amazon gift certificate just for subscribing to their blog! Let’s just hope Amazon doesn’t give you such a hard time during checkout…

(These skits remind us of Melissa’s post on the value of…

...continue to read "The Crazy, Messed-Up World of eCommerce"

FutureNow Post
Tuesday, Jun. 12, 2007 at 12:40 pm

Start Multivariate Testing: 7 Critical Questions

June 12th, 2007

There are several factors that hold people back before they begin A/B or Multivariate testing. If your organization isn’t testing, hopefully we can help you realize that testing isn’t scary. In fact, what our clients have seen once they do start is that NOT testing is what’s really scary. (“We missed out on how much!?” is a common refrain.)

Here are some answers to questions we often get about testing:

Q #1. What tools do we need (aren’t they expensive)?

A. There are…

...continue to read "Start Multivariate Testing: 7 Critical Questions"

FutureNow Post
Tuesday, Jun. 12, 2007 at 11:10 am

Yahoo’s Ron Belanger on the Consumer 2.0

June 12th, 2007

Last week’s Future of Online Advertising (FOOA) conference was full of great info, not just for advertisers, but for marketers, developers, VC’s, bloggers, and the in-betweeners we’re all being forced to become at some level.

Ron Belanger, VP of Agency Development for Yahoo! Search Marketing, gave the crowd some insights on what he’s calling “Consumer 2.0″ (not that we need another buzzword, but he basically means customers who ignore marketing). Here are a few data points on these people–namely, the finicky customers…

...continue to read "Yahoo’s Ron Belanger on the Consumer 2.0"

FutureNow Post
Tuesday, Jun. 12, 2007 at 5:43 am

McDonalds Instead of Starbucks: Brand Heresy?

June 12th, 2007
FutureNow Post
Monday, Jun. 11, 2007 at 10:31 am

SEO Is Dead. Long Live, er, the Other SEO

June 11th, 2007

SEO Is Dead. Long Live, er, the Other SEO” is the title of Mike Grehan’s ClickZ column. We had no idea that Mike would link to us. How do we feel about that? We’re delighted! Not just for the link but because Mike, a rare breed, is one of the few credible experts in SEO who tells it like it is.

...continue to read "SEO Is Dead. Long Live, er, the Other SEO"

FutureNow Post
Monday, Jun. 11, 2007 at 10:23 am

Transparency, Social Media and, God Forbid, the Truth

June 11th, 2007

Social media offers an unprecedented level of transparency. That’s a good thing. It’s also a bad thing. Classic examples of the principle of duality exists in Newtonian and Quantum physics, where concepts contradict one another yet are both “true” often highlight vitally important truths.

Take a look at this weekend’s NY Times article: “A TheirSpace for Drug Sales Reps

Nothing, it seems, is off limits at Cafepharma, a water-cooler site where, for the last six years, drug and medical-device sales reps have…

...continue to read "Transparency, Social Media and, God Forbid, the Truth"

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