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Archive for July, 2007

FutureNow Post
Tuesday, Jul. 31, 2007 at 3:16 pm

iTunes Sells 3 Billionth Song, Stops Innovating, Gets Sued

July 31st, 2007
FutureNow Post
Tuesday, Jul. 31, 2007 at 1:22 pm

Google’s WiMax Bid Makes Sense — Dollars Too?

July 31st, 2007

WAY faster than dial-upTalk to any European who’s ever paid for mobile or data coverage in the US and — once they’ve stopped laughing — it becomes painfully obvious how badly we’re getting ripped-off. “I can’t believe how slow it is over here,” they say. “We had these phones, like, three years ago,” they add. “Why do Americans allow themselves to pay $100 per month for third-world phone service?”

[Cue laughter and eye-rolling.]

Enter Google’s deal with Sprint, and its promise to bid at least…

...continue to read "Google’s WiMax Bid Makes Sense — Dollars Too?"

FutureNow Post
Tuesday, Jul. 31, 2007 at 10:15 am

Marketing Jewelry to Women

July 31st, 2007

sentiment sellsEvery piece of jewelry tells a story. Ask any woman about a piece of jewelry she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany.

I got this in St. Martin. I looked at it in the store and I loved it. My husband snuck back the next day and bought it as a surprise.

Jack bought this for me when he was in Asia. It’s Burmese jade. It’s a really powerful stone. The ancient Chinese…

...continue to read "Marketing Jewelry to Women"

FutureNow Post
Tuesday, Jul. 31, 2007 at 5:39 am

Google AdWords Optimizer: Consulting In a Box

July 31st, 2007
FutureNow Post
Monday, Jul. 30, 2007 at 3:36 pm

Do You Know How to Showcase Your Data?

July 30th, 2007

Stuck in the box?One of the key elements of becoming a great web analyst is knowing how to best present your data.

Take a crack at the Graph Design IQ test and let us know how you did in the comments. What other resources like these have you used to learn about presenting data?

(By the way, anyone who has this responsibility should take Edward Tufte’s Presenting Data and Information course.)

Update: Anil asks are Pixels the new Pie Charts?

...continue to read "Do You Know How to Showcase Your Data?"

FutureNow Post
Monday, Jul. 30, 2007 at 2:25 pm

Amazon Still Dominates e-Commerce for a Reason

July 30th, 2007

When they started out, (AMZN) promised us “Everything from A to Z.” A decade later, that’s almost true. Unless you’re looking for enriched uranium at a discount price, they’ve likely got you covered.

Thanks to the vision of founder/CEO Jeff Bezos, Amazon showed early on that they distribution, fulfillment, and an amazing customer experience — online and offline — were the way to win.

That hasn’t changed.

While the likes of eBay (EBAY) and Best Buy (BBY) suffer, USA Today writes that…

...continue to read "Amazon Still Dominates e-Commerce for a Reason"

FutureNow Article
Monday, Jul. 30, 2007

Copy Perspective Monday: #5, Style vs. Substance

July 30th, 2007

style and substance togetherPerspective #5* really isn’t an “either/or” proposition so much as it is a continuum; not a question of one-or-the-other but of which one will dominate, and to what degree.

Here are some things to consider:

1) Persuasive copy should always have style.

Remember how even intellectual ads should affect emotions? Well, regardless of how substantive the message, you need to use drama as an essential part of the copy.

The question isn’t whether to use stylistic elements to make your points persuasive — you…

...continue to read "Copy Perspective Monday: #5, Style vs. Substance"

FutureNow Post
Monday, Jul. 30, 2007 at 10:13 am

Discounting Your Discounts in Customers’ Minds

July 30th, 2007
FutureNow Post
Monday, Jul. 30, 2007 at 9:11 am

Facebook Follies and LinkedIn Lure

July 30th, 2007
FutureNow Post
Friday, Jul. 27, 2007 at 12:47 pm

Online Advertising is Floating in “Space”

July 27th, 2007

ads_in_space.jpgOn his Publishing 2.o blog, Scott Karp reckons that “Online Publishers Need to Stop Selling Space“. According to Karp, the old media mindset is clouding publishers’ ability to sell advertising.

It’s a simple question with infinite answers: Why sell “space” on a “page” when both are illusions, and the “worldwide” Web is really a universe?

Scarcity creates value, and that won’t change anytime soon. Karp’s advice to advertisers? Refine and focus on geographic locations rather than virtual ones. It’s a great point,…

...continue to read "Online Advertising is Floating in “Space”"

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