How does all this koombayah work for them?

I assure you I am not a plant and I’m actually somewhat of a competitor of Future Now Inc, (although they’re a lot better than me) and I won’t publish my company/site name b/c I’m not a spammer, but you can look me up: Jean-Pierre Khoueiri!

For someone to take their time and knowledge and pass it on FREE of charge is generally accepted as a positive action and appreciated, as I very much do.

For you to come along and waste my mudda fooking time on your BS observation is upsetting, when I’m trying to read constructive comments.

Either make your comments short and sweet or get lost!

Back on Topic:

Great article – just started looking into personas and increasing usability on some of my sites – Its what lead me here. As most things are when we are starting out this topic seems a bit daunting at the moment. Your 2 part article was an excellent start to demystifying the subject. Thank you!

You are right- every service has its own attributes and benefits. So this exercise will work irrespective of whether I am selling something using a web page or a sales team.

Thanks!

If marc’s comments are indeed a deliberate troll, he got me.

If not, I at least hope he doesn’t work in marketing. You just don’t make points in a “persuasion ecosystem” by pulling out the old red pencil. Grammatical gaffes and spelling errors—even when unintentional—just let me know you’re “one of us.” Target audience affinity is more relevant than technical presentation.

Otherwise I guess we’d be used to seeing those billboards that say,” Have you GOT MILK?” or even more accurately, “Do You Have Milk?

And DAMN that Abe Lincoln for (reportedly) misspelling “Gettysburg” on the back of that envelope (again, reportedly) back in 1863! Where’s a good impeachment resolution when you need it?

Virtually (though obviously not literally) 100% of the guests at this blog come for the quality of the concepts, not the execution of the editor.

Carry on, Robert, Howard, et. al.!

We’d never censor anyone for disagreeing with us. I’m no grammarian, but your assertion that the “quoted passage” to which you’re alluding is necessarily direct–rather than a nonsensical, erroneous phrase, requiring no context at all to be wrong–is, at best, subjective. We recommend visiting the Grammar Girl blog for insights on grammar-related issues. This blog, though, is about other things.

Sorry, but I don’t plan on editing you.

I’m confused by your question. All services have attributes and benefits, just like like products, and different motivations attract buyers at different points in the buying process. I’m still not sure I’ve cleared it up. Can you please tell me exactly what you see as the challenge?

However, we sell services and not products. Clients read our service pages and fill an enquiry form. The sale is completed after an email exchange between the client and our sales team.

I wonder how to apply this idea in our context.

Robert, if there are any errors in my post, I assume you will correct them too:)

I’m the editor. It seems I overlooked this sadly common mistake. Offensive as it may be, I assure you that errors in grammar and syntax will occasionally slip through on our blog. As such, we appreciate and encourage all manner of constructive criticism.

(By the way, you left a period hanging outside a quotation mark in your reply. Don’t worry, I fixed it.)