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Disorganized Retail

Posted By Bryan Eisenberg On July 2, 2007 @ 6:17 am In Customer Experience,Customer Focus,e-commerce | 5 Comments

Seth and I must have been drinking the same thing [1] this weekend. I had the same thoughts yesterday as I went in to the local convenience store and wondered why it was so inconvenient to find a diet iced tea. Why did I need to scan 10 coolers worth of drinks and not find what they probably had anyway?

Many businesses believe they’re focused on customers, but they leave many clues to show that they’re not. What are you subconsciously revealing about your business?


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[1] drinking the same thing: http://sethgodin.typepad.com/seths_blog/2007/07/reorganizing-fo.html

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