Comments on: What’s The Value Of A Brand? http://www.grokdotcom.com/2007/07/03/whats-the-value-of-a-brand/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 20 Mar 2010 09:39:08 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Raphaël http://www.grokdotcom.com/2007/07/03/whats-the-value-of-a-brand/comment-page-1/#comment-101459 Raphaël Mon, 09 Jul 2007 12:50:24 +0000 http://www.grokdotcom.com/2007/07/03/whats-the-value-of-a-brand/#comment-101459 Bryan, The brand evaluation is not a determinist science. With different methods (the Goodwill multiple is one), you can find for the same brand a value more than ten time higher... Moreover the brand value depends on your industry, that why I always find strange to compare Coca Cola with Google or BMW, even if you consider the possible application fields. Besides I think that in the article, the point is not to tell a story but to tell a legend. Human beings and firms like to romanticize... Bryan,

The brand evaluation is not a determinist science. With different methods (the Goodwill multiple is one), you can find for the same brand a value more than ten time higher… Moreover the brand value depends on your industry, that why I always find strange to compare Coca Cola with Google or BMW, even if you consider the possible application fields.

Besides I think that in the article, the point is not to tell a story but to tell a legend. Human beings and firms like to romanticize…

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