Our offices are closed so expect lite posting today. However, “Engaging at Any Speed? Commercials Put to the Test” in the New York Times is a worthwhile read. Mr. Maltby takes the prize for defining a great new metric.
In time, he said, he hopes to shift NBC away from discussing advertisements based on eyeball counts to something incorporating physiological measures and engagement. But advertising executives said they plan to go only so far.
“I would say I’m not ready to jump on cost per perspiration,” said Mr. Maltby of MindShare.