In today’s edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company’s radar.
A renowned online thought leadership and viral marketing strategist, David’s blog WebInkNow.com is invaluable for anyone who struggles with multi-channel communications (read: pretty much everyone in business). The New Rules… grew out of his popular e-book by the same name, which has been downloaded by some 250,000+ fans.
In Part 1 of the interview, David & Robert discuss:
Click here to listen to Part 1 of David Meerman Scott and Robert Gorell
To download this podcast for your next flight, car or train ride, right-click here. And don’t forget to listen to Part 2 of the interview, where David discusses how to transform PR from just “media relations” to living, breathing thought leadership.