A GrokDotCom reader asked me the following question:
I was reading a blog entry done by a fellow blogger today about niche competition. I think he has a good reason for not sharing his thoughts about the niche that he is interested in.
Do you have any opinion about it? If you were to be at his position, would you do the same thing too?
For the better part of a decade, we’ve published hundreds of articles, several books–including 2 New York Times and Wall Street Journal bestsellers–trained thousands of people, and consulted with the goal of educating the entire marketplace (including competitors) about the value-of/how-to convert website visitors into sales, leads, subscribers, etc.
During this time, we’ve armed our subscribers, competitors, licensees and friends with powerful ideas on how to better use web analytics, design more effective landing pages, how to use Google Website Optimizer, what makes people buy, why people share things through word-of-mouth, how to make your pay-per-click and search engine marketing more effective, and even about our methodology for pulling all these things together: Persuasion Architecture™.
We do it happily! As our friend Sean D’Souza likes to say, “Give the ideas. Sell the system.”
The bottom line, dear reader, is that not only are ignorance and apathy our competitors, but everyone, including you, is a competitor. Everyone can help you with your business. The point is to share and learn from each other. Hopefully, by sharing your ideas, you’ve built a strong brand and reputation. By building-up others you will build yourself. A rising tide lifts all boats.
There are a couple of realities to face if you think you can keep your knowledge to yourself. First of all, even if you communicate it well, it doesn’t mean everyone completely understood, or could duplicate, it (whatever “it” may be). Secondly, everything people do online is being watched by someone else; eventually, someone will figure it out and share it. Don’t share trade secrets, if you can avoid it, and be certain that people are actually watching you.
The more you give, the more you get. If you gave away every idea you ever had, people would still step up to ask you to help them, or do it for them. The same can’t be said if you don’t share with them at all.
This is what I love about blogging and the culture of sharing that I hope it retains. The problem we still face is sorting through all the noise. My favorite line from the niche competition post:
You are like 99% of the other bloggers that keep the real juicy stuff to yourself and share the fluff as if it’s the juicy stuff.
This may be why there is already a blogging revolution going on. Have you shared with your community lately?