Sometimes you have to let someone else say a thing for you, because you’re too close to your own situation or opinions to be able to express what you mean as clearly as you’d like. That was my experience today reading an article from last m…

As Brian so eloquently points out, anyone that is in front of your client, vying for the same dollars that could be used to purchase your services, is a competitor. They do not have to be selling related services at all! Competition is everywhere and by keeping your knowledge under your hat you lost the opportunity to set yourself apart.

In our viral world information flies fast and furious, if you truly do have a skill or solution that is unique, my opinion is to let everyone know about it. Being the first, the founder, inventor, and the evangelist will allow you to reap rewards well beyond the benefits of keeping things under wraps.

To wrap up this already long, “comment”. Stop focusing on what your competitors are doing and start looking at your customers. Above all, do what is best for them and you will win every time. When it comes down to it, and you are in a sales situation against a competitor, it rarely comes down to whose kung-fu is better but who connects with that prospect better. Who can help them achieve their goals which have little to do with your offering and more to do with them increasing their level of success.