Debbie didn’t do anything wrong. She was trying to help out GlaxoSmithKline (GSK), her client, by emailing some colleagues and encouraging them to comment on their alliConnect blog. I personally think Glaxo’s moderated blog about an over-the-counter diet drug doesn’t deserve any attention. It would be a dreadful challenge to use these good ideas on how to promote the blog using word-of-mouth alone.
Who makes up these blogging rules?
Earlier this week, we heard from the ready-to-make-rules about anything he personally dislikes “Uncle” Jakob Nielsen, and now we hear whining from all those former hall monitors about how Debbie Weil helps her clients.
Let’s encourage transparency across the board — but, please, let’s not make up a bunch of stupid rules. Let’s allow people to decide with their RSS (define) readers and browsers if they’re interested in what a blog has to say.