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Blogging: Who Makes Up the Rules?
Posted By Jeffrey Eisenberg On July 13, 2007 @ 6:53 am In Blog Buzz,Transparency | 16 Comments
Debbie didn’t do anything wrong. She was trying to help out GlaxoSmithKline (GSK), her client, by emailing some colleagues and encouraging them to comment on their alliConnect  blog. I personally think Glaxo’s moderated blog about an over-the-counter diet drug doesn’t deserve any attention . It would be a dreadful challenge to use these good ideas on how to promote the blog using word-of-mouth alone. 
Who makes up these blogging rules?
Earlier this week, we heard from the ready-to-make-rules about anything he personally dislikes “Uncle” Jakob Nielsen , and now we hear whining from all those former hall monitors about how Debbie Weil helps her clients .
Let’s encourage transparency  across the board — but, please, let’s not make up a bunch of stupid rules. Let’s allow people to decide with their RSS (define ) readers and browsers if they’re interested in what a blog has to say.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/07/13/blogging-who-makes-up-the-rules/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/jeff/bridgeout.jpg
 Debbie Weil: http://www.debbieweil.com/
 writes: http://www.blogwriteforceos.com/blogwrite/2007/07/using-the-backc.html
 alliConnect: http://www.alliconnect.com/
 doesn’t deserve any attention: http://www.grokdotcom.com/2007/06/21/isnt-alli-why-people-hate-marketers/
 promote the blog using word-of-mouth alone.: http://www.damniwish.com/2007/07/how-to-promote-.html
 “Uncle” Jakob Nielsen: http://www.grokdotcom.com/2007/07/09/jakob-nielsen-on-blogging-dont-do-it/
 how Debbie Weil helps her clients: http://www.pharmalot.com/2007/07/is-glaxos-alli-blog-not-working/
 encourage transparency: http://www.grokdotcom.com/category/transparency/
 define: http://www.answers.com/rss?cat=technology
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