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Blogging: Who Makes Up the Rules?

Posted By Jeffrey Eisenberg On July 13, 2007 @ 6:53 am In Blog Buzz,Transparency | 16 Comments

bridgeout.jpg [1]Our friend Debbie Weil [2], author of The Corporate Blogging Book, writes [3] that she wants to “…crawl under a rock and pretend I’ve never heard of blogging.” Why is she so distressed?

Debbie didn’t do anything wrong. She was trying to help out GlaxoSmithKline (GSK), her client, by emailing some colleagues and encouraging them to comment on their alliConnect [4] blog. I personally think Glaxo’s moderated blog about an over-the-counter diet drug doesn’t deserve any attention [5]. It would be a dreadful challenge to use these good ideas on how to promote the blog using word-of-mouth alone. [6]

Who makes up these blogging rules?

Earlier this week, we heard from the ready-to-make-rules about anything he personally dislikes “Uncle” Jakob Nielsen [7], and now we hear whining from all those former hall monitors about how Debbie Weil helps her clients [8].

Let’s encourage transparency [9] across the board — but, please, let’s not make up a bunch of stupid rules. Let’s allow people to decide with their RSS (define [10]) readers and browsers if they’re interested in what a blog has to say.


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URL to article: http://www.grokdotcom.com/2007/07/13/blogging-who-makes-up-the-rules/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/jeff/bridgeout.jpg

[2] Debbie Weil: http://www.debbieweil.com/

[3] writes: http://www.blogwriteforceos.com/blogwrite/2007/07/using-the-backc.html

[4] alliConnect: http://www.alliconnect.com/

[5] doesn’t deserve any attention: http://www.grokdotcom.com/2007/06/21/isnt-alli-why-people-hate-marketers/

[6] promote the blog using word-of-mouth alone.: http://www.damniwish.com/2007/07/how-to-promote-.html

[7] “Uncle” Jakob Nielsen: http://www.grokdotcom.com/2007/07/09/jakob-nielsen-on-blogging-dont-do-it/

[8] how Debbie Weil helps her clients: http://www.pharmalot.com/2007/07/is-glaxos-alli-blog-not-working/

[9] encourage transparency: http://www.grokdotcom.com/category/transparency/

[10] define: http://www.answers.com/rss?cat=technology

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