Comments on: What Advertisers Should Be Measuring http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 20 Mar 2010 20:27:18 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: John Groom http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/comment-page-1/#comment-1110321 John Groom Tue, 18 Nov 2008 23:19:35 +0000 http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/#comment-1110321 the metrics are (too) often an excuse for somebody in middle management to cya (cta?). As long as they followed the formula, the chart, the metric, then the bureaucrat is likely to keep his/her job for another month or two - whether the ad copy works is less important than not sticking out and getting the Dilbert firehose treatment. If you can't get the CEO to buy in to your POV, good luck with the guys in the middle. If the boss buys in, then at least you have a chance..... (written by someone who can sell ideas to small companies pretty easily, but who is almost always stymied by the bigger bureaucracies) :) btw - i was at one of your earlier persuasion architecture classes (before you moved). Awesome. the metrics are (too) often an excuse for somebody in middle management to cya (cta?). As long as they followed the formula, the chart, the metric, then the bureaucrat is likely to keep his/her job for another month or two – whether the ad copy works is less important than not sticking out and getting the Dilbert firehose treatment. If you can’t get the CEO to buy in to your POV, good luck with the guys in the middle. If the boss buys in, then at least you have a chance….. (written by someone who can sell ideas to small companies pretty easily, but who is almost always stymied by the bigger bureaucracies) :) btw – i was at one of your earlier persuasion architecture classes (before you moved). Awesome.

]]> By: Bruce http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/comment-page-1/#comment-436667 Bruce Wed, 09 Jan 2008 17:52:36 +0000 http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/#comment-436667 Bryan -- you've missed a KEY element. Time Spent metric, as published by Nielsen, accounts for a screen that is left open but that is not "in focus". AND if a window is the only one open, but there has been no activity on the machine for 30 minutes, Nielsen simply subtracts the last 29 minutes from the tally. I hope anyone led to believe otherwise by your article has the chance to understand for themselves the truth of the matter. Bryan — you’ve missed a KEY element.

Time Spent metric, as published by Nielsen, accounts for a screen that is left open but that is not “in focus”.

AND if a window is the only one open, but there has been no activity on the machine for 30 minutes, Nielsen simply subtracts the last 29 minutes from the tally.

I hope anyone led to believe otherwise by your article has the chance to understand for themselves the truth of the matter.

]]> By: BlogPro Automotive http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/comment-page-1/#comment-109379 BlogPro Automotive Wed, 18 Jul 2007 04:53:12 +0000 http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/#comment-109379 Bryan, Thanks for the informative post. Want to let you know I featured it in our <a href="http://blogproautomotive.com/newsletter/200707b/" rel="nofollow">newsletter</a> if you want to check it out please do. Take care, -Ryan Bryan,

Thanks for the informative post. Want to let you know I featured it in our newsletter if you want to check it out please do.

Take care,
-Ryan

]]> By: Web Site Ranking: Page views or Time on Site? : Big Bucks Blogger http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/comment-page-1/#comment-105460 Web Site Ranking: Page views or Time on Site? : Big Bucks Blogger Fri, 13 Jul 2007 18:14:38 +0000 http://www.grokdotcom.com/2007/07/13/what-advertisers-should-be-measuring/#comment-105460 [...] for a video to download. With tabbed browsing, I leave many windows open at a time. Evidently Bryan Eisenberg does that [...] [...] for a video to download. With tabbed browsing, I leave many windows open at a time. Evidently Bryan Eisenberg does that [...]

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