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Just How Dominant is Google?
While reading “Will The FTC Block Google’s Acquisition Of DoubleClick?” on TechCrunch, I found this interesting analysis from Scott Cleland, who’s published Googleopoly: The Google-DoubleClick Anti-Competitive Case.
To equal Google-DoubleClick’s level of market concentration in the intermediary online advertising market, one single financial services company would have to own:
- The top 15 Wall Street banks/asset managers;
- ~60% of the hedge fund and private equity industries;
- The New York and London Stock Exchanges;
- The two leading providers of financial analytical tools: Bloomberg and Factset;
- Two of the three national providers of credit profiles: Experian and Equifax; and
- ~60% of the Federal Reserve’s and U.S. Census Bureau’s raw market and consumer data. [read the full Techcrunch post by Duncan Riley ]
Obviously, Cleland has an agenda and is opposed to the merger. Still, his analysis, while far from perfect, does show how Google’s become the 800 lb gorilla of online advertising. I disagree with his analogy to the financial industry because ad dollars are much more fickle than the financial assets he’s comparing them to, and he’s comparing equity to revenue.
What do you think of this comparison? Has Google become that powerful?
About the author
Jeffrey is the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. Jeffrey is available as a professional speaker. You can friend him on Facebook or LinkedIn.
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July 18th, 2007
10:29 am
[...] Just How Dominant is Google?on the TechcrunchblogI found this interesting analysis from Scott Cleland, who has published Googleopoly: the Google-DoubleClick Anti-Competitive Case . To equal Google-DoubleClick s level of market concentration in the intermediary… [...]
July 18th, 2007
11:01 am
[...] so, you may want to subscribe to the FathomSEO RSS feed. Thanks for visiting!Jeffrey Eisenberg of Grokdotcom asks the question… Just how dominant is Google? He quotes a piece from Techcrunch. To equal [...]
July 19th, 2007
9:40 am
I would like to know about the SEMPO courses are beneficial
or not. I am a Google Adword Professional & having experience in
creating Campaign and Keyword Research. In fact I am an MBA from India, Pune. What are the benefit i will get from SEMPO course. Even it is costly for who are beginners in this field.
Thanks & Regards
Praveen Pandey
India, Pune
+91 9823296501
August 7th, 2007
8:22 am
I am agree to the point touched upon. In fact Google is de facto leader of in its target customer groiup. EU has sanctioned $165 Million in a search Engine Marketing Project & may cross in the technology of Google, so in this world is not unvulnerable.
Praveen Pandey
Search Engine Marketer
India, Pune
+91 98232 96501